tag:blogger.com,1999:blog-78510115205534249602024-03-13T02:59:17.608-05:00Roberts on the MoveSara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.comBlogger23125tag:blogger.com,1999:blog-7851011520553424960.post-27645146219203505242010-04-27T20:09:00.003-05:002010-04-27T20:23:42.846-05:00Your Thoughts on Advertising AlcoholFor my Capstone paper, I wanted to explore how people felt about alcohol advertisements. In my paper, I discuss the controversial topic : Should there be Stricter Regulations on Advertising Alcohol? I did a vast amount of research on the topic and interviewed people representing both sides of the controversy. To end my paper, I wanted to hear from the public. I wanted to know what your thoughts, opinions, or ideas are about advertising alcohol.<br />
Please watch the commercials below to experience the current alcohol advertising on television. <br />
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<object width="400" height="350"><param name="movie" value="http://www.youtube.com/v/cZDUh9yboqI&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/cZDUh9yboqI&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="350"></embed></object><br />
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<object height="350" width="400"><param name="movie" value="http://www.youtube.com/v/Ygn3NAGzD74&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Ygn3NAGzD74&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="350"></embed></object><br />
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<object height="350" width="400"><param name="movie" value="http://www.youtube.com/v/B4NdW5OWl0A&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/B4NdW5OWl0A&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="350"></embed></object><br />
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<object height="350" width="400"><param name="movie" value="http://www.youtube.com/v/Q71YH0-TLQU&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Q71YH0-TLQU&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="400" height="350"></embed></object> <br />
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The following are some questions to spark your interest:<br />
1) What is your overall impression of these advertisements?<br />
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2) Did they appeal to you?<br />
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3) What are your opinions about the content and tone of the ads?<br />
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4) What ages do you beleive these ads appeal to?<br />
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5) Do you feel minors would be influenced by these ads?<br />
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6) Would you change anything about these advertisments?<br />
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Please comment on this post with your opinions or questions. Thank you for your interest .Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com5tag:blogger.com,1999:blog-7851011520553424960.post-48605825939314520222010-04-25T18:09:00.000-05:002010-04-25T18:09:09.711-05:00Crisis Communication: Who got a A+<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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“Crisis communications is a branch of PR that is designed to protect it and defend an individual, company, or organization, usually from a reactive response, facing a swelling public challenge to its reputation, brand, and community.” Brian Solis<br />
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Crisis communication can be used everyday around the world. People working in public relations must be prepared for a crisis when representing a company, brand or specific individuals. There are five essential types of crisis these people might face in their career. There are self provoked crisis, Smoldering crisis, malicious attacks, organized attacks, and natural disasters. Today I learned the new wave of crisis communication dealing with a natural disaster. The recent volcano eruption in Iceland not only blew ash into the air, it blew a crisis to every airline in Europe. There were no flights in or out of the airports and people were stuck. This frustration of cancelled flights, lost luggage, and people stuck at airports and hotels caused a uproar against the airlines. Many people were ranting about long wait times of calls and complaining about how the airlines were handling the situation. Some of the airlines dealt with the crisis the wrong way. They did not address the customer’s questions, provide information to be easily accessible to the public, or tell the customers of their plans for the days to come. The people were extremely angry. However, one of the airlines did know how to deal with the crisis the right way. KLM, Royal Dutch Airlines was put in the same situation as the other airlines but instead of shutting out communication from the public they used the 5 C’s:</div><div class="MsoNormal">Concern – Clarity – Control – Conference - Competence</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgux8XTuWSS69nBFllQrXE-meVF6VUtACNLpaLy2_5BCVvCDPqZ24oM5xekhX3sgOSxD9QlWdreIUM7e31OjF829FIW8_tqFljuJVqpbWxDzvrGCXXvZ9MGmQAXuNceMx0uzSPMZXeV3Rph/s1600/logo-KLM.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="140" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgux8XTuWSS69nBFllQrXE-meVF6VUtACNLpaLy2_5BCVvCDPqZ24oM5xekhX3sgOSxD9QlWdreIUM7e31OjF829FIW8_tqFljuJVqpbWxDzvrGCXXvZ9MGmQAXuNceMx0uzSPMZXeV3Rph/s200/logo-KLM.jpg" width="200" /></a></div><div class="MsoNormal"><br />
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</div><div class="MsoNormal"> KLM used their website to provide information to their customers stuck in the crisis. Instead of using phone lines they published “ Frequently asked Questions” and the answers to them so customers may understand the next steps to take. They also addressed individual questions on Twitter by replying to customer tweets. The airline also published updates on their Facebook page to communicate more information to their public. They provided a video from the CEO on their Facebook page where he explained the current information and apologized for any incontinence. </div><div class="MsoNormal"><br />
</div><div class="MsoNormal"> <object height="385" width="450"><param name="movie" value="http://www.youtube.com/v/0Tmxfj7-26k&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0Tmxfj7-26k&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="450" height="385"></embed></object></div><div class="MsoNormal">KLM used the 5 C’s to rise high above the crisis while other airlines were left in the clutter and confusion. They get an A+ in my book. </div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-12927623151702664682010-04-25T17:44:00.000-05:002010-04-25T17:44:09.778-05:00Crash Course in Building a Social Media Resume<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<o:p></o:p></span></div><div class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLZILnjBa4RrfAl4E7fa4Ddi9C3PnhkhoQvxScf-NLw7J48n4Tce-3gSOfSRAUF3L_cp682An0KMgnm0KFI2z06ok5rqnwdKVVf7ZKmukDeWNJMMIZnAf_1blVfBHBjFV63V9vYxjJmsy-/s1600/resume.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgLZILnjBa4RrfAl4E7fa4Ddi9C3PnhkhoQvxScf-NLw7J48n4Tce-3gSOfSRAUF3L_cp682An0KMgnm0KFI2z06ok5rqnwdKVVf7ZKmukDeWNJMMIZnAf_1blVfBHBjFV63V9vYxjJmsy-/s320/resume.jpg" width="227" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Since my time in college is coming to a close, I have been on the search for jobs and opportunities within the public relations industry. This process is long and frustrating at times as we are submitting our resumes and cover letters constantly. Now I am here to remind you that there is another way. Social media resumes allow you to distinguish yourself from the crowd. You are able to customize and reflect your personal brand with a collection of social media elements, multimedia attributes, sharing features and of course, your resume. For all of us enrolled in Social Media for Public Relations, this is what we have been building all semester; our own personal social media resumes. <o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">I read an article on </span><a href="http://mashable.com/2009/01/13/social-media-resume/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Mashable.com,</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"> which provided steps on how to build a social media resume. As my class is coming to an end, I have completed many of these steps. <o:p></o:p></span></div><div class="MsoNormal"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">First you must start with a website, or blog. Some free sites are </span><a href="http://bravenet.com/" target="_blank"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Bravenet.com</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">, </span><a href="http://wordpress.com/" target="_blank"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Wordpress.com</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">, and </span><a href="http://www.blogger.com/home" target="_blank"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Google Blogger</span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">. Next, make sure you create the perfect URL. Your URL will be on your paper resume, all of your social media networks, and your business cards and any other marketing materials. The next step is focused on format and design. Make sure your format is clean and easy to view and design as you please but keep in mind that this is your brand. Recruiters are looking for certain things when viewing your website or blog . Here are some ideas for you use when putting together your personal page:<o:p></o:p></span></div><div class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSE3Yhh2C63tTkCjk9ZIBhRjsoBLXp3SIpSUIJK92ItinXflR0O0tEshGqvHkVHKmhxUPTzId5DlJv7PKx9KGhaodhKpIjzMlSD9-Ik3GtMUydkq8FYZ5H-Klfo-G84XK5OLizhHz7kKUq/s1600/wordpress-logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="72" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSE3Yhh2C63tTkCjk9ZIBhRjsoBLXp3SIpSUIJK92ItinXflR0O0tEshGqvHkVHKmhxUPTzId5DlJv7PKx9KGhaodhKpIjzMlSD9-Ik3GtMUydkq8FYZ5H-Klfo-G84XK5OLizhHz7kKUq/s320/wordpress-logo.png" width="320" /></a><i><span style="font-size: 12pt; line-height: 115%;">Press/media, contact, career highlights, distinctions, bio, blog, case studies, about, skills, experience, credentials, intro, consulting, vision, endorsements, resume, newsletters, news & events, volunteer projects, strengths, social networks, interact, demo real, art portfolio, sample projects, personal information, professional information, wiki, speaking events, awards, profile, photos, videos, associations, clubs, technical competencies.</span></i></div><meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="MsoNormal"><i><span style="font-size: 12pt; line-height: 115%;">Next step, enhance your page with key multimedia elements. This aspect will make your resume interactive and allow recruiters to connect with you on a personal level, compared to reading your experience on a plain piece of paper. Some examples of multimedia you could use to jazz up your blog or website could include: photos of you at industry events or business people, a video or MP3 of you answering basic interview questions, your personal podcast, audio testimonials from previous clients or supervisors you have worked with. </span></i><i><span style="font-size: 12pt; font-style: normal; line-height: 115%;"><o:p></o:p></span></i></div><div class="MsoNormal"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtQg_qWIIiGWM_l7Cq3mOBFM7VZPInnwoo12jYvCL16OLwoxKyChMaVRI0vlmQ3gZfNdZ_rC3ox21I9sj6ZrwMmd5CuOfxyyS3XQkyH5R_dtreCMpKxnV3aVTjazIZPaNaWLc-poiazQFy/s1600/share.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtQg_qWIIiGWM_l7Cq3mOBFM7VZPInnwoo12jYvCL16OLwoxKyChMaVRI0vlmQ3gZfNdZ_rC3ox21I9sj6ZrwMmd5CuOfxyyS3XQkyH5R_dtreCMpKxnV3aVTjazIZPaNaWLc-poiazQFy/s200/share.jpg" width="200" /></a><i><span style="font-size: 12pt; line-height: 115%;">Integrating your social network profiles is an important element to remember. First clean up your pages so they are appropriate and reflect a professional feel so recruiters will not be turned away from viewing them. Some social networks to include are: </span></i><a href="http://www.facebook.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Facebook</span></a><i><span style="font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.linkedin.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">LinkedIn</span></a><i><span style="font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.twitter.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Twitter</span></a><i><span style="font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.youtube.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">YouTube</span></a><i><span style="font-size: 12pt; line-height: 115%;">.</span></i><i><span style="font-size: 12pt; font-style: normal; line-height: 115%;"><o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 12pt; line-height: 115%;">Lastly, make your social media resume shareable. This will increase your chances with job opportunities as you will create more visibility of your resume. You can use </span></i><a href="http://www.delicious.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Delicious</span></a><i><span style="font-size: 12pt; line-height: 115%;">, </span></i><a href="http://digg.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Digg</span></a><i><span style="font-size: 12pt; line-height: 115%;">, </span></i><a href="http://www.reddit.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Reddit,</span></a><i><span style="font-size: 12pt; line-height: 115%;"> or </span></i><a href="http://www.sharethis.com/"><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;">Share This</span></a><i><span style="font-size: 12pt; line-height: 115%;">. </span></i><i><span style="font-size: 12pt; font-style: normal; line-height: 115%;"><o:p></o:p></span></i></div><div class="MsoNormal"><i><span style="font-size: 12pt; line-height: 115%;">Now your social media resume is complete and you are on your way to new opportunities and hopefully a promising career. </span></i><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><o:p></o:p></span></div><i><span style="font-size: 12pt; line-height: 115%;"></span></i><span style="font-family: "Times New Roman","serif"; font-size: 12pt; line-height: 115%;"><o:p></o:p></span> Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-62778625426181131742010-04-17T18:31:00.000-05:002010-04-17T18:31:36.705-05:00Censoring your Facebook for the Road Ahead<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:TrackMoves/> <w:TrackFormatting/> <w:PunctuationKerning/> <w:ValidateAgainstSchemas/> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:DoNotPromoteQF/> <w:LidThemeOther>EN-US</w:LidThemeOther> <w:LidThemeAsian>X-NONE</w:LidThemeAsian> <w:LidThemeComplexScript>X-NONE</w:LidThemeComplexScript> <w:Compatibility> <w:BreakWrappedTables/> <w:SnapToGridInCell/> <w:WrapTextWithPunct/> <w:UseAsianBreakRules/> <w:DontGrowAutofit/> <w:SplitPgBreakAndParaMark/> <w:DontVertAlignCellWithSp/> <w:DontBreakConstrainedForcedTables/> <w:DontVertAlignInTxbx/> <w:Word11KerningPairs/> <w:CachedColBalance/> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> <m:mathPr> <m:mathFont m:val="Cambria Math"/> <m:brkBin m:val="before"/> <m:brkBinSub m:val="--"/> <m:smallFrac m:val="off"/> <m:dispDef/> <m:lMargin m:val="0"/> <m:rMargin m:val="0"/> <m:defJc m:val="centerGroup"/> <m:wrapIndent m:val="1440"/> <m:intLim m:val="subSup"/> <m:naryLim m:val="undOvr"/> </m:mathPr></w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" DefUnhideWhenUsed="true"
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</style> <![endif]--> <div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhefJXY8v94GVRxT2LjoswJZxp4l1OtesfVIMJ3Aotkif2J9XEK6AJHRqYVnJHdUQAvQ69gr87Z8xen7-Xx92jmok9PT5wegeRQ7uWkrTsNBVtnrDjJG1essmtVdQU156C8HTCz9xhk5HA/s1600/facebook-search-engine.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="152" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhhefJXY8v94GVRxT2LjoswJZxp4l1OtesfVIMJ3Aotkif2J9XEK6AJHRqYVnJHdUQAvQ69gr87Z8xen7-Xx92jmok9PT5wegeRQ7uWkrTsNBVtnrDjJG1essmtVdQU156C8HTCz9xhk5HA/s400/facebook-search-engine.jpg" width="400" /></a></div><br />
I recently read an article on CNN called “Young job-seekers hiding their Facebook pages", by Stephanie Goldberg. This article revealed the lengths in which young jobseekers are going to hide their identity online. Many of these individuals are changing their names, or profile pictures to trick the companies but many are not successful. A recent <a href="http://www.microsoft.com/privacy/dpd/research.aspx" target="new"><span style="color: windowtext; text-decoration: none;">survey commissioned by Microsoft</span></a> found that 70 percent of recruiters and hiring managers in the United States have rejected an applicant based on information they found online. Many of these applicants have not gone through their Facebook and censored it to be "applicant" friendly. I learned many of these tips last year at the PRSSA National Assembly. <br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtjRs5NM4uhJWe7uCEs1i6yQL1u9HXjGhaFwSdsn4iTwFuo68J_pTrDWcAVUp953UPiyucuvu0ETxOaDRQ68gX3Xv6m5z1vrRpZJ0j-_mNO0nLWV5X9ZjNDz1fXmzdCqpW5r2Jpaco0Evl/s1600/Clipboard02.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtjRs5NM4uhJWe7uCEs1i6yQL1u9HXjGhaFwSdsn4iTwFuo68J_pTrDWcAVUp953UPiyucuvu0ETxOaDRQ68gX3Xv6m5z1vrRpZJ0j-_mNO0nLWV5X9ZjNDz1fXmzdCqpW5r2Jpaco0Evl/s320/Clipboard02.jpg" /></a></div>First, make sure to understand your privacy settings, and use them! My advice is to keep your profile private to people who are not your friend. If you keep it open, future employers have the freedom to look through your social media page and critique you’re every move. You may friend these employers and add them to certain "lists" on your privacy setting that enables them to only see certain parts of your profile. <br />
<br />
<br />
<br />
Next, clean up your profile. This means to go through all aspects of your page. Go through your info, photos, and even your wall posts. Here are the top ten turn-offs for employers on social networking websites: <br />
<br />
<span class="fullpost">1. References to drug abuse</span><br />
<span class="fullpost">2. Extremist / intolerant views, including racism, sexism</span><br />
<span class="fullpost">3. Criminal activity</span><br />
<span class="fullpost">4. Evidence of excessive alcohol consumption</span><br />
<span class="fullpost">5. Inappropriate pictures, including nudity</span><br />
<span class="fullpost">6. Foul language</span><br />
<span class="fullpost">7. Links to unsuitable websites</span><br />
<span class="fullpost">8. Lewd jokes</span><br />
<span class="fullpost">9. Silly email addresses</span><br />
<span class="fullpost">10. Membership of pointless / silly groups</span><br />
<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGG71tl5N7qLvW9T7fTzCi9EA8GN8OIJ3i27A0XaFMwhY055d6PgPjBo-da5j0bSLEk7JZz59UIAp7xrqu-7ig3SVP8OqgPAyaDPNP894IQoGqAgM6jodXhCwInzXUG2Z6h0kkuwHD1EGo/s1600/sara.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="323" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGG71tl5N7qLvW9T7fTzCi9EA8GN8OIJ3i27A0XaFMwhY055d6PgPjBo-da5j0bSLEk7JZz59UIAp7xrqu-7ig3SVP8OqgPAyaDPNP894IQoGqAgM6jodXhCwInzXUG2Z6h0kkuwHD1EGo/s640/sara.jpg" width="640" /></a></div><span class="fullpost">Once your profile is employer safe, make sure to keep it clean. If you are tagged in an inappropriate photo for the workplace make sure those people cannot see your tagged pictures, or better yet make your privacy where no one can see what pictures you’re tagged in. Just because you have the job does not mean you can let your Facebook page go wild. You can still be fired over your social media self. </span><br />
Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com2tag:blogger.com,1999:blog-7851011520553424960.post-50439655768830773802010-04-11T13:40:00.000-05:002010-04-11T13:40:50.084-05:00"Everyone Is a Publisher; Everyone Is a Broadcaster" -The Evolution of Blogging<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQE9Kgrw31H50L29acBCbMSS0GdNiX8PQ95dFT_I7-HPs7iee93mO7c6i7xVdq5-AigvQ0QnmAhLU65-sMiu-GTONHRYJcoxM5CBvdjIuxDgiuUjAzxdBkKGmD0RUfor6dEyW5tMbFF2wV/s1600/charlscholars.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQE9Kgrw31H50L29acBCbMSS0GdNiX8PQ95dFT_I7-HPs7iee93mO7c6i7xVdq5-AigvQ0QnmAhLU65-sMiu-GTONHRYJcoxM5CBvdjIuxDgiuUjAzxdBkKGmD0RUfor6dEyW5tMbFF2wV/s200/charlscholars.jpg" width="180" /></a></div>This week I read a chapter out of the innovative book, Citizen Marketers. This chapter, titled "Everyone Is a Publisher; Everyone Is a Broadcaster", focused on how everyone is able to become a part of the big picture. Everyone can publish their ideas, opinions, and rants to numerous outlets and audiences will consume their message. I found this chapter interesting because the authors traveled back in time to reveal how "blogs" have been around for thousands of years. An example of this is the Roman "Acta Diurna", Daily Acts. Over 2,100 years ago the Romans would publish these works through stone or the spoken word. These daily acts, described various miracles, sacrifices, funerals, and adventures of the Roman citizens. This is exactly what we do in our blogs. Though it is 2010 and we are working with html instead of stone, we are still using the same concept of publishing our work.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF9Ln1Oc1PCm4i6Dwr8Hxy3igKXvaZP27x0Ve6Sjt8KBNf9zr2TF4ay2cDIDrhIrX_pZ33r3xQOxGO7DG9Smp_qf7UvqOCOFFsFtdEjxnBRxICX_c5VTZwE01n9FkCA7NphVfe4uy-xv-o/s1600/livejournal_logo.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF9Ln1Oc1PCm4i6Dwr8Hxy3igKXvaZP27x0Ve6Sjt8KBNf9zr2TF4ay2cDIDrhIrX_pZ33r3xQOxGO7DG9Smp_qf7UvqOCOFFsFtdEjxnBRxICX_c5VTZwE01n9FkCA7NphVfe4uy-xv-o/s200/livejournal_logo.jpg" width="181" /></a></div>Throughout history, our publishing techniques have been very different. Though we are not published the same way as the Romans, the ideas of being heard and expressing our ideas, are the same. Our innovations in technology are always on the wave of change. Everyday something new is on the web for people to use to broadcast themselves. The sense of blogging arose from emerging social media and the thought of two way communication instead of one way publishing models. The start of blogs came from online journals. The "very first blogger" was a student named Justin Hall. Hall would journal about his personal observations on relationships, jobs, and family. His "journal" contained 4,800 posts and lead the way as an individual publisher. Hall was also the creator of <a href="http://www.livejournal.com/">LiveJournal</a>, a host of over 10 million journal accounts. These journal entries soon turned into the new idea of blogs.<br />
<br />
Blogs arose around the year 1999 with the launch of <a href="http://www.blogger.com/">Blogger</a>. Blogger was purchased by Google and the creations of blogs began to take shape. Ben and Mena Trott released the Movable Type 1.0 from their San Francisco apartment. Movable Type is now the home to millions of bloggers. Now there are millions of blog outlets and they are being used every day. Social media has been over looked in the past but now it is an essential component of a company. Big companies such as General Motors, Southwest Airlines, Amazon.com blog on a regular basis and encourage two way communication with their customers. This is a way to manage their customer feedback system and make sure they are on the right track.<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs_3NhMnW-es5kyoXlIAe-Q9HL7cPRDVLX6GM1wjeJnu7nPDEu2u0tLlvt95zvzMHEaeG5_Nh62bFtDkpUuRDLynQDEr7v1IH7dCgnB8JoSuQUe_OXT4OedxchgphfhCxIArFKweVeIaGT/s1600/blogger_logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjs_3NhMnW-es5kyoXlIAe-Q9HL7cPRDVLX6GM1wjeJnu7nPDEu2u0tLlvt95zvzMHEaeG5_Nh62bFtDkpUuRDLynQDEr7v1IH7dCgnB8JoSuQUe_OXT4OedxchgphfhCxIArFKweVeIaGT/s320/blogger_logo.jpg" /></a></div><br />
<br />
This chapter delved into the insights about blogs, podcasts, RSS feeds and more. The section on blogs was very enlightening as it provided me with the history of blogs and allowed me to understand how far personal publishing has come in the last ten years. I can only imagine what we will see in 2020.<br />
<br />
Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com1tag:blogger.com,1999:blog-7851011520553424960.post-80231220452484426542010-04-06T18:06:00.008-05:002010-04-06T21:52:54.044-05:00Topper Takes a Tour<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="MsoNormal">This week, the “triple threat” ( <a href="http://socialmediamadness.blogspot.com/">Courtney Medford</a>, <a href="http://allyhugg.blogspot.com/">Ally Hugg</a>, and I), embarked on another creative strategy to bring notice and excitement to the 125<sup>th</sup> anniversary of St. Edward’s University. As a group, we have been providing the marketing department at St. Edward’s University with new, fun ideas to commemorate the <a href="http://celebrating125years.stedwards.edu/">125<sup>TH</sup> Anniversary</a>. In our last <a href="http://saramroberts.blogspot.com/search?updated-max=2010-03-17T16%3A37%3A00-05%3A00&max-results=7">podcast project </a>, we interviewed the marketing team, who gave our audience insights and vital information regarding the 125 Anniversary Campaign. We decided to make a video to commemorate the festivities and explore the history of the St. Edward’s campus. We came up with many ideas to publicize this message but one idea stood out from the rest. We wanted Topper. </div><div class="MsoNormal">We had all seen our hilltopper mascot at the games, prancing around campus or even eating next to us in Ragsdale, but we wanted to introduce the real life Topper. To make this dream come alive, we contacted Lt. Dan Beck and asked for the presence of the famous celebrity Topper. Our group had read about Topper (real name Pax) in the Hilltop Views article "<a href="http://www.hilltopviewsonline.com/goat-to-be-unveiled-1.1121566">Goat to be Unveiled</a>", and saw pictures of his appearances at the homecoming festivities. Lt. Dan Beck was very gracious to agree with our video request and welcomed the idea of his goat becoming a movie star. </div><div class="MsoNormal">We came up with the video “Topper Takes a Tour”. This creative video showcases the real life Topper giving a tour of the St. Edward’s campus to perspective students, played by Ally, Courtney, and myself. Topper leads the students on a journey of St. Edward’s campus while educating them on fun and interesting facts. He provides historical facts about specific sites around campus to ensure the students get the full St. Edward’s experience on their tour. Topper leads the students to the beautiful surroundings of Holy Cross Plaza, the lucky St. Edward’s seal, the wondrous main building, and the nurturing Sorin Oak tree. <br />
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</div><div class="MsoNormal">We believe this video showcases some of the most influential spots on campus and audiences will be astonished with new interesting facts told by none other than Topper himself. Our group hopes that “Topper Takes a Tour” can be influential impact within the <a href="http://celebrating125years.stedwards.edu/">125<sup>th</sup> Anniversary</a> campaign. We encourage students to become involved with the celebration by taking part in activities and events and of course participating in the 12<sup>th</sup> service challenge. These activates will bring our community together and let us celebrate St. Edwards magical years. </div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-36642455619678614202010-04-04T17:00:00.000-05:002010-04-04T17:00:32.382-05:00Social Media Press Release<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">This week, I learned about something that will change the way we all look at press releases. I was introduced to the new social media press release this week after reading the renowned blogger Tom Foremski's new blog post <a href="http://www.siliconvalleywatcher.com/mt/archives/2010/03/techmeme_expans.php">"4 Years since 'Die! Press Release Die!...' And STILL No Hyperlinks"</a>. This post came after his influential <a href="http://www.siliconvalleywatcher.com/mt/archives/2006/02/die_press_relea.php">"Die! Press Release! Die!"</a> which has been used in many communication University programs. Foremski is still wondering why the social media press release has not become the only kind or release to use in the PR profession.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Some of Foremski's points are from <a href="http://www.mequoda.com/articles/social-media-strategy/past-and-future-of-the-social-media-press-release/"><span style="color: blue;">Mequoda Daily's "Past and Future of a Social Media Press Release"</span></a> :<o:p></o:p></span></div><ul type="disc"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje6Hz5MpmFo1fLwXmdBpcDRd0NIry5M-OuuWWdG4LmBJANglpTl5E7ax8YE6RqcGAgGLMUfT8mRCjp0iWz2N9pIQ3X1Lie5Q7GWbkViZJ3ubXQm7O0_g-q4V-fCEEZDBk6NfiJ3bWvFKT-/s1600/social-media-press-release-2008-version-by-shift-communications.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEje6Hz5MpmFo1fLwXmdBpcDRd0NIry5M-OuuWWdG4LmBJANglpTl5E7ax8YE6RqcGAgGLMUfT8mRCjp0iWz2N9pIQ3X1Lie5Q7GWbkViZJ3ubXQm7O0_g-q4V-fCEEZDBk6NfiJ3bWvFKT-/s320/social-media-press-release-2008-version-by-shift-communications.jpg" width="320" /></a>
<li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Deconstruct the press release into special sections and tag the information. This would allow the publisher to pre-assemble some of the news story and make the information useful.<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Provide a brief description of what the announcement is, but leave the spin to the journalists. The journalists are going to go with their own spin on the story anyway, so why bother? Keep it straightforward rather than spintastic.<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Provide a page of quotes from the CEO or other C-level execs.<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Provide a page of quotes from customers, if applicable.<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Provide a page of quotes from analysts, if applicable.<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Provide financial information in many different formats.<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Provide many links inside the press release copy, and also provide a whole page of relevant links to other news stories or reference sources.<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">And tag everything so that I can pre-assemble my stories. The tags would be things like: recent share price, founders, first quarter revenues, analyst quotes, etc.<o:p></o:p></span></li>
</ul><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRylE7y5arLCL3VAXtIysOl7JS83kdm548tTv4kQkuq8r7ly5vtJXKx_VFLFHupJCgcb-cr2TYNH7HNqHSfoD0wY-bE18dIuuUqkzYwxDNl2jaBXEHzFheQA44kOpJwHHI-uczPrQdnsgp/s1600/social_media_pr_template_0.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiRylE7y5arLCL3VAXtIysOl7JS83kdm548tTv4kQkuq8r7ly5vtJXKx_VFLFHupJCgcb-cr2TYNH7HNqHSfoD0wY-bE18dIuuUqkzYwxDNl2jaBXEHzFheQA44kOpJwHHI-uczPrQdnsgp/s320/social_media_pr_template_0.jpg" width="244" /></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> </span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">I completely agree with Foremski's points. Social Media has become such a prominent part of the marketing and public relations industry. It has molded the way the industry works and it has lead to new innovations and professions. Once I saw the template for the social media press release, I was excited to write one of my own. I have never liked the format of the normal press release because I found it to have a lot of rules and no room for creativity. This new format allows readers to become familiar with the release through links, Facebook, Twitter, RSS feeds and more. It is personalized and there is a lot to choose from. I am very excited to use this new release. I think it will revolutionize the way we publicize stories and use PR.</span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal"><br />
</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-53769108692593571192010-04-04T16:20:00.000-05:002010-04-04T16:20:43.799-05:00Public Relations Blogs You Should Be Following<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_editdata.mso" rel="Edit-Time-Data"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">As this semester is coming to a close, I have been on the bandwagon of looking for an internship and job in the public relations and marketing field. During this process of researching these PR occupations, I came across some professional Public Relations blogs. These blogs have provided me with a vast amount of information about social media, marketing, and anything and everything about public relations world. Since my classmates and I are all interested in this field, I felt I should share some of these informational blogs.<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><a href="http://www.proactivereport.com/"><span style="color: blue;">The Proactive Report </span></a><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">By Social Media Strategist, Sally Falkow<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Falfow is a great person to learn from when concerning social media. She is a specialist on how social media has affected the world of PR. Her posts are practical and informational. I have used many of her posts as topics to write about for many of my communication classes. Her blog is very worth reading on a daily basis. <o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Here is picture from one of her most recent posts about social media:</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie_efwJIpC6Iv-PEhOa1OHR9fwETNwd5u6Xk0Ghtwp_78AZbtZ47oTZ-obM4eHYww5myH7PInTPdB7wpbSVDAMbJVQSMwOblXf2jcrR8dIEIyIWY98Hwm4ni_eFoSscA8vyG6iLDANHuWp/s1600/socialmediapool.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEie_efwJIpC6Iv-PEhOa1OHR9fwETNwd5u6Xk0Ghtwp_78AZbtZ47oTZ-obM4eHYww5myH7PInTPdB7wpbSVDAMbJVQSMwOblXf2jcrR8dIEIyIWY98Hwm4ni_eFoSscA8vyG6iLDANHuWp/s320/socialmediapool.jpg" /></a></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div><div align="center" class="MsoNormal" style="line-height: normal; text-align: center;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12pt; text-decoration: none;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"> <a href="http://www.briansolis.com/"><span style="color: blue;">PR 2.0</span></a><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">By Brian Solis<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Brian Solis is one of the most prominent published authors of new media within the communications industry. His blog is a leading business and marketing resource for all professionals. I have found his posts to have insightful details and interesting outlooks on new media. Here is a picture from one of his posts about personal vs. professional branding in social media. <o:p></o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKg-Qc0R96TYWqZqhviZ9jSxX9pAOwEtWCsR5U6-NHIS4cG-a4CposfsaIRgiG16fsc1pF_oA2r6DhmwY0xp47OBzpPEJBhQv03Va8CiBZZHoCduiEB9ReowZgODmbPUtX1xNXJAIXzqXF/s1600/20100321-dapxpqg3kigcstukx228tnxeq3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKg-Qc0R96TYWqZqhviZ9jSxX9pAOwEtWCsR5U6-NHIS4cG-a4CposfsaIRgiG16fsc1pF_oA2r6DhmwY0xp47OBzpPEJBhQv03Va8CiBZZHoCduiEB9ReowZgODmbPUtX1xNXJAIXzqXF/s400/20100321-dapxpqg3kigcstukx228tnxeq3.jpg" width="400" /></a></div><div align="center" class="MsoNormal" style="line-height: normal; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhKg-Qc0R96TYWqZqhviZ9jSxX9pAOwEtWCsR5U6-NHIS4cG-a4CposfsaIRgiG16fsc1pF_oA2r6DhmwY0xp47OBzpPEJBhQv03Va8CiBZZHoCduiEB9ReowZgODmbPUtX1xNXJAIXzqXF/s1600/20100321-dapxpqg3kigcstukx228tnxeq3.jpg"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12pt; text-decoration: none;"></span></a><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><a href="http://strumpette.com/"><span style="color: blue;">Strumpette</span></a><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">By Amanda Chapel/Brian Connolly<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Also named the "Naked Journal of PR". I love this blog because it portrays the honest and cynical approach to public relations. The blog posts are based on current practices in PR and there are a lot of interactive links on the blog. There is even a section portraying old poster advertisements from the 1940's.<o:p></o:p></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO9eNl9T9X6irlBox_nR0eYZFutfppJTp-8qC-tE0-ilr4lnj3s3d2wa4LTohuUD-j-UpYF7TcQfwYfxB7DSvLzCG4NnkVv-woARt9YcG82kpp-bWtFttP5rUNoK34iXHWRh2dPSL67qqX/s1600/tipalet.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiO9eNl9T9X6irlBox_nR0eYZFutfppJTp-8qC-tE0-ilr4lnj3s3d2wa4LTohuUD-j-UpYF7TcQfwYfxB7DSvLzCG4NnkVv-woARt9YcG82kpp-bWtFttP5rUNoK34iXHWRh2dPSL67qqX/s320/tipalet.jpg" /></a></div><div align="center" class="MsoNormal" style="line-height: normal; text-align: center;"><span style="color: blue; font-family: "Times New Roman","serif"; font-size: 12pt; text-decoration: none;"></span><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><br />
<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">I recommend this blog to readers who want the real truth behind the PR industry. Here is a quote that was published in the quote of the day section of the blog. <o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;"><br />
</div><div class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt;"><i><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">"It is important for PR to involve regular people through social media to provide observations that humanize and connect, so that the ‘voice of authority’ is friend and confidante."</span></i><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div><div align="right" class="MsoNormal" style="line-height: normal; margin-bottom: 0.0001pt; text-align: right;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><a href="http://www.edelman.com/speak_up/blog/archives/2008/02/a_business_mode.html"><span style="color: blue;">Richard Edelman, CEO, Edelman PR</span></a> <o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal"><br />
</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-70392946544731479782010-03-28T21:34:00.000-05:002010-03-28T21:34:26.757-05:00Expressing Your Style Online<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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</style> <i>Today I was reading an article at Mashable.com about the "5 Ways Social Media Changed Fashion in 2009". This article was written by</i> <i>Macala Wright Lee the CEO of FashionablyMarketing.Me. Lee explained how social media is becoming a huge outlet for fashion designers and brands. The fashion industry as adopted social media as a way to connect fans and create brand loyalty. She went on to discuss the different changes to the industry including communities, embracing the mobile apps, the rise of bloggers, the impact of user-generated content, and creating niche communities. Within the section on niche communities, I found a website to explore, Polyvore.com. This website is a place for the public to express their personal style. This website has a section where you can interactively create a look by picking different pieces of clothing. I found this to be fun and a really good marketing tool. After I made my "look" I felt stylish and accomplished in my task. This is a great idea because it gets the users familiar with the brands and incorporates individual style. There is a style advice section along with brand information section. The advice section is very smart and user friendly. They also added a celebrity style bar and a section of hot trends. I enjoyed all of these factors of the site and felt they were very organized and interesting to use. I checked out the Polyvore blog to get inspired and gain new information for my new Chiq blog post this week. I loved the style of the blog and the individual fashion sets that were posted. </i><br />
<i>My first poster:</i><br />
<div align="center" class="separator" style="text-align: center;"><o:p> </o:p><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYCENSIaKc8gLeL5XP3zTsN-GPuUGoUaWDKz-aBakA-wUgqSAV22rONl-urlfqWkdsYAESYodIRg49eaBpKTyIuFpKJOdUmQGJd_75_2sxR2BRG2GQ_b4c1U5Mq3NpZ-SVNyu5eU2gVFxM/s1600/mystyle.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYCENSIaKc8gLeL5XP3zTsN-GPuUGoUaWDKz-aBakA-wUgqSAV22rONl-urlfqWkdsYAESYodIRg49eaBpKTyIuFpKJOdUmQGJd_75_2sxR2BRG2GQ_b4c1U5Mq3NpZ-SVNyu5eU2gVFxM/s400/mystyle.jpg" width="400" /></a></div><br />
<br />
<i>When constructing this fashion poster I felt like I was using a program in Photoshop. It has hundreds of choices for the backgrounds, pieces of clothing and accessories. You can design the poster anyway you want and place items where you please. When you are finished, the site asks for you to publish your work on Twitter or Facebook. This aspect shows how social media is incorporated within another social media site. I find this to be interesting how we communicate through these outlets. What will they think of next?!</i>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-24850371612179305782010-03-28T19:34:00.001-05:002010-03-28T21:45:58.483-05:00Green Peace: Viral Video Making<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvwXaOk5aCJ1i-kHUEK5vXqN7pyNwSOx8SQ9rHkVvB64a7DnRAdwW1QCKA9n8Dq_zib5eD7zIqtOuw5b1Q8FOm-Eab20QS3Dqb_xLu1kvpla1emOSarRs4vjmuhChgO34me_W8a82lMyaO/s1600/killer-logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="126" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvwXaOk5aCJ1i-kHUEK5vXqN7pyNwSOx8SQ9rHkVvB64a7DnRAdwW1QCKA9n8Dq_zib5eD7zIqtOuw5b1Q8FOm-Eab20QS3Dqb_xLu1kvpla1emOSarRs4vjmuhChgO34me_W8a82lMyaO/s200/killer-logo.png" width="200" /></a></div><br />
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<div class="separator" style="clear: both; text-align: left;"></div>This week, my group will embark on the journey of making a viral video. When I think of a viral video, many popular YouTube videos come to mind but as I learned in class, viral videos are used not just for entertainment. In my Public Relations for Social Media class, we examined different viral video campaigns. One organization who has produced many successful viral video campaigns is the well known Greenpeace. They have produced many videos that have caused a lot of buzz within the media including the current <a href="http://www.greenpeace.org/international/campaigns/climate-change/kitkat">Greenpeace vs. Nestle campaign</a>. The organization produced a video examining how the manufacturings of Kit Kats are destroying rainforests. The Kit Kats have palm oil, which is in abundance in the paradise rainforests. The video sends a strong message to viewers as an office worker bits into a KitKat for a snack and the KitKat resembles a finger of a monkey. The man takes a bite, and everyone around him is surprised to see that the KitKat is bleeding. The message is blunt and straight forward to the public. The video has turned viral and has caused uproar against Nestle, which is exactly what Greenpeace wanted.<br />
<br />
I was very intrigued of how these videos become viral in a matter of hours. I read a piece by Daniel Bird, Multimedia Producer, of Greenpeace International about how the organization produces these successful videos. I was happy to learn the process that Greenpeace goes through to make a video go viral and create a successful campaign. First you must propose to make a viral video or a video that will be intended to reach a high amount of viewers. This video must reach its maximum potential by being passed from peer to peer, which is a fast acting promotional tool. The video must have a hook to get viewers intrigued and create a statement. This hook can also be the tone of the whole campaign so choose this wisely. Next, this video should be passed along to different outlets such as influential bloggers, video streaming websites like YouTube, and mailing lists. If these rules are followed then your video could be the next talk of the town.<br />
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</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-85269520187759623032010-03-21T18:54:00.000-05:002010-03-21T18:54:56.457-05:00FTC : Protecting us from Deceptive Blogging<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6iLPBZ1G3ODnIZNUZwlsRnDi9IwP8cxU5jTgrOAYQ0hU4ex-Y1yFV7qTd8XunUvJDvEYydQAdIzLrqnkS6KBQ3mTXky0WmszAUNRdM7loR8VZzCERCz3GbquDgCWFFAp-_dF33bgPswpb/s1600-h/215247b.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6iLPBZ1G3ODnIZNUZwlsRnDi9IwP8cxU5jTgrOAYQ0hU4ex-Y1yFV7qTd8XunUvJDvEYydQAdIzLrqnkS6KBQ3mTXky0WmszAUNRdM7loR8VZzCERCz3GbquDgCWFFAp-_dF33bgPswpb/s200/215247b.gif" width="200" /></a></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><br />
</span></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">I have been doing my fair share of research on the Federal Trade Commission in the last couple months. My capstone project is centered on the regulation of advertising and through my research I found the guidelines to advertising according to the FTC for many different outlets. The FTC is in charge of protecting consumers from deceptive practices and unlawful strategies. I was intrigued when reading the new guidelines regarding word of mouth advertising or blogging. The FTC believes that bloggers should state their association with a company as they might be publishing a bias opinion on the product or company if they are compensated. If this word of mouth marketing is not credible then the marketing may not be trusted and found to be deceptive. <o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">I remember learning about a one of these deceptive blogs last year in my public relations class. The blog started in 2006 by an American couple, Laura and Jim. Their goal was to visit every Wal-Mart in America. The blog was interestingly named <b>"Wal-Marting Across America</b>" .The couple would blog about their travels and the friendly staff at each Wal-Mart. A story from Business Week reported that:<o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">"Every Wal-Mart employee that Laura and Jim run into, from store clerks to photogenic executives, absolutely loves to work at the store. Sound like a great Wal-Mart publicity campaign? Anyone familiar with Wal-Mart and its reputation for being quite stingy with wages and benefits will roll their eyes at such a rosy picture. In fact, some critics are so skeptical that they wonder whether Jim and Laura are real or whether they were concocted at the company's headquarters in Bentonville, Ark" <o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Over time this blog was found to be a hoax. The family was paid by Wal-Mart to go across America and to "blog" about the stores. The evidence proved the blog to be bias and not credible. If the family had not been compensated for their traveling and blog, then the American public might be more persuaded to go to a Wal-Mart store. Nice try Wal-Mart.</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMDsT3bdH6nzVWPVcWh5v2b30Wt3poUyHCXFBZii0LXdoXItZ9k9_wKhyPbrfHXWQoprYGIbej8E8qDZd_mh2I6CuwwzeFCOqwY70peWuoWE7QnaxjoxzkCRhSGjKfsPdx6K5POBDK9AyV/s1600-h/walmarting.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMDsT3bdH6nzVWPVcWh5v2b30Wt3poUyHCXFBZii0LXdoXItZ9k9_wKhyPbrfHXWQoprYGIbej8E8qDZd_mh2I6CuwwzeFCOqwY70peWuoWE7QnaxjoxzkCRhSGjKfsPdx6K5POBDK9AyV/s320/walmarting.jpg" /></a></div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;"><o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
</div><div class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">The FTC is making sure these kinds of mishaps do not occur to influence the American public. By composing new guidelines they are protecting the essence and credibility of word of mouth advertising. <o:p></o:p></span></div><div class="MsoNormal" style="line-height: normal;"><br />
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Summary of FTC Guidelines:<o:p></o:p></span></div><ul type="disc"><li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect.<o:p></o:p></span></li>
</ul><ul type="disc"><li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">"Material connections” (sometimes payments or free products) between advertisers and endorsers – connections that consumers would not expect – must be disclosed.<o:p></o:p></span></li>
</ul><ul type="disc"><li class="MsoNormal" style="line-height: normal;"><span style="font-family: "Times New Roman","serif"; font-size: 12pt;">Both advertisers and endorsers may be liable for false or unsubstantiated claims made in an endorsement – or for failure to disclose material connections between the advertiser and endorsers. The revised Guides also make it clear that celebrities have a duty to disclose their relationships with advertisers when making endorsements outside the context of traditional ads, such as on talk shows or in social media.<o:p></o:p></span></li>
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</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com2tag:blogger.com,1999:blog-7851011520553424960.post-76927594719655449302010-03-17T16:37:00.000-05:002010-03-17T16:37:13.240-05:00PRSSA National Assembly Highlights<div><br />
</div><div><br class="webkit-block-placeholder" /></div><div>This weekend was a very exciting and educating experience for the members of PRSSA. The PRSSA National Assembly was held in Austin, Tx this year, and the PRSSA chapter at St. Edward's University was more than happy to welcome everyone from across the country to our town. The assembly started on Thursday March 12th and ended Sunday March 14. During the three days of assembly, there were many activites and sessions for PRSSA members to take part in. The first night was focused on welcoming everyone to the assembly and networking with other members from across the nation. We were able to become familiar with the assembly schedule and what each day would entail. The purpose of the National Assembly is for the election of the national PRSSA commitee. This election process is something that each chapter around the nation can take part in. The entire third day was devoted to the elections because it is very a long process. </div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQGtEWMkx3GJzjqlka5J69tk5ni2NNC9ChhXspCkMkmUg9HLC5wGbsviV2PK-e55nZHjAIT3M8XkZdCKPv5NLiYuMW2zHAy9eOKeoF6e-SEQX3D-5VwJ2T6sqgE5MpQ-mBtD-TD6Avxn0O/s1600-h/24840_376593397272_660687272_4079625_3334509_n.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQGtEWMkx3GJzjqlka5J69tk5ni2NNC9ChhXspCkMkmUg9HLC5wGbsviV2PK-e55nZHjAIT3M8XkZdCKPv5NLiYuMW2zHAy9eOKeoF6e-SEQX3D-5VwJ2T6sqgE5MpQ-mBtD-TD6Avxn0O/s320/24840_376593397272_660687272_4079625_3334509_n.jpg" /></a></div><br class="webkit-block-placeholder" /></div><div>The second day of the National Assembly was filled with informational sessions. This was something Ally Hugg, The president of the PRSSA chapter at St. Edward's University, and I experienced last year. We found the sessions to be a great tool to bring back to our chapter at St. Edward's. This year we were excited that our attending PRSSA chapter members were able to experience these sessions and take all that they could from them. The first part of the morning was devoted to chapter officer sessions. The sessions were broken into groups and memebers would attend the officier session they were currently in or hope to be elected into. The sessions were split into:</div><div><ul><li>Presidents/Vice Presidents/ Firm Directors</li>
<li>Public Relations/ Liasons/ Historians</li>
<li>Secretaries/ Tresurers/ Webmasters</li>
<li>National Officer Preparation</li>
</ul>These sessions were to inspire officiers and bring new ideas into their chapters. Ally Hugg, Courtney Medford and I attended the Presidents/Vice Presidents/ Firm Directors session. Through the session, we learned ways to recruit new memebers, tips on how to deciede the tasks of an officer, point system strategies, and ways to make each chapter the best it could be. Ally stated:<br />
"I was glad to get advice from other chapter presidents of the best ways to trasition officer titles. I know that when I graduate, the next Preseident will be prepared and ready becasue of the stragies I learned about passing along my duties."</div><div><br class="webkit-block-placeholder" /></div><div>As the morning went on, we attended Leadership Training sessions. The sessions were based on protecting your personal brand, problem solving within a chapter, and how personality types can affect group dynamics. Each meeting was inciteful and fun. My favorite session out of the three was, "Does my Personality Affect Group Dynamics?<br />
<br />
For this session we were given a test to figure out our personality type. Once we answered the questions and added up our scores, we went to our indivisual colors. The colors were blue,green, gold and orange. Each color resembled what personality type we were close to. Everyone went to their color and talked about how they fit into the color traits. For example I am a blue person. A blue personality type is someone who is enthusiastic, sympathetic, personal, warm, communicative, peaceful, and sincere. We read about how we interact in work, in love, and in childhood. Everyone in my group shared stories and examples of how the blue personality type fit them perfectly. Next, all our groups composed symbols and logos that represented our personality type. For the blue group, we decired to focus on how we are emotional and caring for people. We long to be symathetic to others need, and are compassionate in every aspect of life. The blue team composed a cloud with symbolic raindrops falling into an umbrella. The umbrella held the rain as we hold on to others obstacles and try our best to help them through it. Some of the water missed the umbrella and went on the ground where flowers grew. The flowers symboled how we are rooted in our ways and stand tall for our selves and for people around us.<br />
<br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIXFseqx4PWpU1Y7sSKlvqCOBJ0Wdg14OnvAgvraug_7xTzf8ktTdTn5uKwU8lo80N3hnGbmKM0CPDh3qFBOBysG4nIuenTnAfQGy0s_er3Ra-MhQktNGtjX5TK4bvuhle9tlr_gtGAWQD/s1600-h/photo.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIXFseqx4PWpU1Y7sSKlvqCOBJ0Wdg14OnvAgvraug_7xTzf8ktTdTn5uKwU8lo80N3hnGbmKM0CPDh3qFBOBysG4nIuenTnAfQGy0s_er3Ra-MhQktNGtjX5TK4bvuhle9tlr_gtGAWQD/s320/photo.jpg" /></a></div><br />
<br />
All the colors in the room, presented their personalities to the other groups and discussd how all our personlities were different. I found out that a green person is very analytical, logical, a perfectionist, and hypathetical which is the complete opposite of a blue person. Though blue and green personalities can clash, they need to be dynamic in group settings for everyone in the team to suceed. This excercise made everyone realize that we all have differences in how we work and feel but we can all work together and be a driven force. I thought of my peers in PRSSA and our different personality colors. Knowing how these personalities are catagoriezd helped me understand my peers and how we can overcome a lot as a group if we distinguish the best ways our indivisual personalities can work together. <br />
<br />
<br />
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<div style="text-align: center;"><span class="Apple-style-span" style="color: #0000ee;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8E_E3u1y8zNsqQ03TaddYs8ZxqxufAl15UYnKzzBUo7b3b-t0fX9uWSbWlr6ClRmxPJg18k71LIGGDDB-85PS6XmjriYPyJ-ysd0oJOdLU7Cvw3LUlMoIRmoNm1mrC81Ci_48RjzJpZrp/s320/prssa.png" /></span></div></div><div><br />
</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com1tag:blogger.com,1999:blog-7851011520553424960.post-61550603543796870992010-03-08T15:54:00.005-06:002010-03-14T18:44:15.111-05:00PRSSA Podcast for St. Edward's University 125th Anniversary<div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="color: #0000ee;"><img border="0" height="115" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi90dshy9In3l0PqpN25GH6arcUkXrJORQ15AZRQXTmnomG5oJZarWNId89QWiuIdPpioo6xtjJshZmI24TnUx1AtMVVIPgy80vZyJgvgXyDaHvElGU05gKeQwuf_5QR8S_B5NuB_iMMp0v/s400/journey.png" width="400" /></span></div><span class="Apple-style-span" style="border-collapse: collapse; font-family: 'Times New Roman';"></span><br />
<div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Last week <a href="http://allyhugg.blogspot.com/">Ally</a> , <a href="http://socialmediamadness.blogspot.com/">Courtney</a> , and myself created a Podcast designed around the 125<sup>th</sup>anniversary campaign at St. Edward’s University. We had the opportunity to interview Director of Communication, Michelle Diaz and Public Relations Associate, Marcie Lasseigne of the St. Edward’s marketing department, who are both heavily involved in the campaign. As public relations students, we were very interested in the campaign logistics, and the strategies used to promote the anniversary.</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">We developed questions to help our audience understand the campaign and the various ways to become involved in the year long celebration. The questions varied from a focus on the campaign’s use of social media to the incorporation of the “real life” Topper mascot.</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Marcie and Michelle thoroughly answered our questions and gave us much insight into the public relations aspects of the campaign.</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">As Marcie mentions in the episode, “people like to get their news in a variety of ways.” We learned that social media has been very useful in facilitating communication about the anniversary and related events, and we encourage our fellow students to check out the new microsite and get involved in activities on campus.</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br />
</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;">Join the effort – we can’t wait for the year to come!</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: left;"><br class="webkit-block-placeholder" /></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br class="webkit-block-placeholder" /></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Show Notes:</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br class="webkit-block-placeholder" /></div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">00:06 – Introduction to Podcast show</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">00:19.3 – Description of episode</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">00:13.1 - Introduction of hosts and guests</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">00:48.5 – Overview of 125<sup>th</sup> campaign</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">01:16 - Sara asks about campaign, and why focus specifically on 125<sup>th</sup> year?</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">03:03 – Incorporation of social media sites in campaign</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">08:59 – Service challenge</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">11:14 – Ally asks about incorporation of “real-life Topper”</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">12:08 – Upcoming events on campus</div><div class="MsoNormal" style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">13:19 – Conclusion of interview</div><br />
<div><br class="webkit-block-placeholder" /></div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-72047050820271178972010-03-07T23:54:00.001-06:002010-03-07T23:56:14.975-06:00YouTube: Who is a Hit Contributor?<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CUsers%5CJ-12%5CAppData%5CLocal%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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</style> I have an addiction to the popular video website YouTube. It contains the music videos I want, the humor I crave, and even tutorial videos for anything you could possibly think of. Though I am on this video broadcasting system for hours a day, I have never really thought of how these videos become so popular. How did the famous dancing wedding party become such a hit that primetime shows are using the same idea? How did the famous piano playing kitten end up on my Facebook wall? So I asked myself, what makes a video a hit? <br />
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After reading the study of Persistent Paradox, I found my answers. The study looked at the reasons of success and popularity in the video uploads. The research was conducted to view 10 million uploaded videos. The quality of the videos was considered as well as the age of the video. The older videos tend to receive more video views counts since they have been on the website longer. Very few videos receive much attention if the contributor broadcasts videos constantly. The most popular have been from a first time post or a random upload. The study also found that the popularity of these videos changes over time. <br />
<br />
With this research in mind, I decided to look up the most popular videos that have been on YouTube, and decide for myself why they were viewed millions of times. <br />
<br />
"Charlie bit my Finger"<br />
This video has had 166,874,929 views since it aired in 2007. This is considered a definite hit. It is humorous but very simple. Watch it and see what you think.<br />
<div class="MsoNormal"><br />
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<br />
Another video is the "Evolution of Dance". With 138,505,127 views since 2006, this video has the appeal of entertainment and talent.<br />
<object height="385" width="480"><param name="movie" value="http://www.youtube.com/v/dMH0bHeiRNg&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/dMH0bHeiRNg&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object><br />
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</style> A more recent video on the list comes from a main stream celebrity. Miley Cyrus has taken over the world of music and every young girl wants to be Hannah Montana. When Cyrus released her "7 Things" music video, YouTube was hit will millions of views. The video has 112,120,624 views since its release in 2008. <br />
<object height="265" width="320"><param name="movie" value="http://www.youtube.com/v/Hr0Wv5DJhuk&hl=en_US&fs=1&"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Hr0Wv5DJhuk&hl=en_US&fs=1&" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="320" height="265"></embed></object><br />
<br />
<br />
What these videos have in common is their appeal to the American society. They are humorous, extraordinary, or already known in the entertainment world. I would have to agree with the study but I would love to hear about a study on what the American audience gravitates to on YouTube and why they view the videos. I guess that might be a study I can conduct some day. Happy YouTubing! <br />
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Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com1tag:blogger.com,1999:blog-7851011520553424960.post-40692803250576578782010-03-07T19:18:00.004-06:002010-03-08T16:00:46.742-06:00What not to Tweet About<link href="file://localhost/Users/seu/Library/Caches/TemporaryItems/msoclip/0clip_filelist.xml" rel="File-List"></link> <style>
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</div><div style="margin: 0.1pt 0in; text-indent: 0.5in;"><span style="font-family: Calibri;">Through this class of Social Media for PR, we have learned the success Twitter can have on companies, businesses, and individual people. The Tweets can heighten your presence in the professional world and give you a leg up on the competition. This is not always the case if you do not know the Twitter etiquette. <o:p></o:p></span></div><div style="margin: 0.1pt 0in;"><br />
</div><div style="margin: 0.1pt 0in; text-indent: 0.5in;"><span style="font-family: Calibri;">The new Bravo series, Kell on Earth, takes the audience into the world of the renowned PR professional, Kelly Cutrone. It portrays the cutthroat world of public relations in the fashion industry and the life of the powerhouse, Kelly in action. Her employees undergo countless tasks, long hours, thousands of emails, and ignorant interns. She makes it a priority to let her people know, “if you have to cry, go outside.” Kelly has her bar set high for her employees and her company, People’s Revolution. Two episodes ago, Kelly had to fire two of her employees because of their unprofessional behavior and poor performance. The unacceptable behavior included: being associated with people who were consuming alcohol at a business party, not keeping up with the tasks at hand, and having too many spelling mistakes. This week, Kelly left for London’s Fashion week, while her assistant Andrew went searching for a new employee. Andrew thought he found the perfect fit in a young woman named Virginia. She was qualified in every area and Andrew offered her the job on the spot. <o:p></o:p></span></div><div style="margin: 0.1pt 0in; text-indent: 0.5in;"><span style="font-family: Calibri;">Once she exited the building the story became very interesting. The newly hired Virginia, loved her social media outlet Twitter and she decided to Tweet about the time leading up to the interview, the interview itself, and her happiness about her new job. She tweeted about how she had the job in the bag and how she rocked the interview, who was at the office, who interviewed her, and even how she would celebrate the new jobs by having drinks with her friends. Please watch the irresponsible behavior of the new hire. <o:p></o:p></span></div><div class="MsoNormal"><br />
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<div class="MsoNormal"><span style="font-family: Calibri;">As you can see from the video, Kelly’s company is very private and did not approve of this behavior. She was hired and fired within an hour. After watching this train wreak occur, I began to wonder about how many people Tweet or broadcast content like this on their Twitter. First of all it looks very unprofessional and immature and it also reflects bad on the company. My advice, DO NOT TWEET ABOUT YOUR JOB, unless you know what the rules and guidelines are in the company. Twitter can help you and hurt you, and in this situation, Virginia lost a great job because of a couple Tweets. So be careful my fellow Twitter fans!<o:p></o:p></span></div></div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com2tag:blogger.com,1999:blog-7851011520553424960.post-33322072080003055362010-02-28T19:50:00.001-06:002010-03-01T16:31:12.650-06:00Fashion BloggersHere is a blog post I did for <a href="http://chiq.com/">Chiq.com</a>. I researched fashion bloggers and used some of the blogs that I follow personally. If you like this post, please go to <a href="http://chiq.com/">Chiq.com</a> and follow me there!<br />
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Some common habits of mine are to: shop online for purchases I know I cant afford, check out celebrity gossips sites for juicy details, and check out fashion blogs for trends, pictures, brands and the individual experience with fashion. There are millions of blogs devoted to fashion but I wanted to show you all some of my top favorites.<br />
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<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA_Ur-w6-WJT4A4lm69UhGGULOglvSU3f-GmKVORo_d7MVQqpz1JkvWHGke-GkjfznGCZoH91Ifj8vxs-M-9Bnv-1A6riFfyeg8EMmsJu70Hymh3RaoSKwYXtb0m48TqG9ZuxkdCgySM5x/s1600-h/Picture+8.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjA_Ur-w6-WJT4A4lm69UhGGULOglvSU3f-GmKVORo_d7MVQqpz1JkvWHGke-GkjfznGCZoH91Ifj8vxs-M-9Bnv-1A6riFfyeg8EMmsJu70Hymh3RaoSKwYXtb0m48TqG9ZuxkdCgySM5x/s200/Picture+8.png" width="137" /></a></div><b>Fashion Toast</b><br />
<b>http://www.fashiontoast.com/</b><br />
This blog is written by Rumi Neely and exemplifies her passion for fashion. Rumi shows her own style and will post many pictures so her readers can have a visual of her experiences and ideas. I like that she will explain her personal stories wearing the clothing and the events she attends. Reading this blog allows the audience to get to know Rumi and see her as a go-to-girl when it comes to fashion.<br />
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<div style="text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI79W0Az20_a3XGuCqrqlqWDVFF7HpuuK9xaDaKohS01KPGjB_KB3zvWFYAlgiz-FCTQnQ4jme8LekS6XVJXIl1BNrTO7szuP5WLbkMaCLvpxmchCQFY1y-vCXI03YXI-CZ30qRwa4vYwd/s1600-h/DSC_0186a.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgI79W0Az20_a3XGuCqrqlqWDVFF7HpuuK9xaDaKohS01KPGjB_KB3zvWFYAlgiz-FCTQnQ4jme8LekS6XVJXIl1BNrTO7szuP5WLbkMaCLvpxmchCQFY1y-vCXI03YXI-CZ30qRwa4vYwd/s200/DSC_0186a.jpg" width="133" /></a></div><div class="separator" style="clear: both; text-align: center;"></div><b>Sea of Shoes</b><br />
<b>http://seaofshoes.typepad.com/sea_of_shoes/</b><br />
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I find this blog to be one of my favorites. The content is about new fashion finds and the daily life of the author Anna Magnani, The layout is very original and I like the essence she puts in her pictures. Her style is something that I admire about the blog and how she incorporates other bloggers with in her posts. The blog's accents and individual flavor make it a popular read in my book.<br />
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<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZzuOLeXyCpDELpe_x2YoMxTWKqkjH1xqpM425DlIgejpC6vmFgVjiu18bSl8pxZAmggs9bNtxw0IJpPN3b3eSq2MZfarotleR71s3wg5qiu9Rf-MoM8qkgPKiyMacK5a9SjYqU16Dq896/s1600-h/The+Sartorialist.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZzuOLeXyCpDELpe_x2YoMxTWKqkjH1xqpM425DlIgejpC6vmFgVjiu18bSl8pxZAmggs9bNtxw0IJpPN3b3eSq2MZfarotleR71s3wg5qiu9Rf-MoM8qkgPKiyMacK5a9SjYqU16Dq896/s200/The+Sartorialist.jpg" width="133" /></a></div><br />
<b>The Sartorialist</b><br />
<b>http://thesartorialist.blogspot.com/</b><br />
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"Elegance" is what I think of when I look at this picture perfect blog. Scott Shuman takes pictures of women and men that he sees in New York City that influence his interest in fashion and style. I enjoy this because it showcases real people on the streets wearing their outfits instead of models that have been primped and premed to look a certain way or match the clothes. It portrays the reality of Fashion. <br />
<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkup3rFVRbBlmWc0XKGYyR6J7B_sq2mST2KE3XpsGUbKzudGs5kZG0EPeE9ef15l43HKUQ8B107OIrhcBLo-fMGnHZNekYuOS8ST0wGiTs5dPTosEUx824U4G-X8icffcF_i0PoDr755W5/s1600-h/iamfashion.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgkup3rFVRbBlmWc0XKGYyR6J7B_sq2mST2KE3XpsGUbKzudGs5kZG0EPeE9ef15l43HKUQ8B107OIrhcBLo-fMGnHZNekYuOS8ST0wGiTs5dPTosEUx824U4G-X8icffcF_i0PoDr755W5/s200/iamfashion.jpg" width="200" /></a></div><br />
<b>I am Fashion </b><br />
<b>http://iamfashion.blogspot.com/</b><br />
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This blog is collaboration between two bloggers, Barneys Girl and Harrods Girl. They started the blog in college together back in 2004 and have been blogging ever since. I enjoy reading their posts because they give two different perspectives on styles and trends. The reader can feel for their individual styles with each blog. Their posts are diverse as one day they will discuss certain fashion items they love and the next they will indulge into the financial tips and current sales. <br />
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<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-wqjmXDrwEtVAAckca2qjlqFXOUeZVDiPYfH1PkAw0VTkMpHIvBFYPXDVrYRQAuX16uVUf-euMGq3PkxAky6Dn_yuFZwbjMwVR0Tc0Ushl-a2zxMQngDbznW4gwf3d76uizvmX9oIp4wU/s1600-h/bagblog.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-wqjmXDrwEtVAAckca2qjlqFXOUeZVDiPYfH1PkAw0VTkMpHIvBFYPXDVrYRQAuX16uVUf-euMGq3PkxAky6Dn_yuFZwbjMwVR0Tc0Ushl-a2zxMQngDbznW4gwf3d76uizvmX9oIp4wU/s200/bagblog.jpg" width="115" /></a></div><br />
<b>The Bag Blog </b><br />
<b>http://thebagblog.com/</b><br />
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This blog was created when the author, Sara Piaseczynski, realized she spent too much time thinking and researching about bags and clothes. She wanted to publish all of her information she recovered on a daily basis so other fashion lovers could take advantage of her productive obsession. I love this blog because it helps readers know what the good products or items are and if it is worth buying them. I was looking for a good moisturizer a couple days ago and found the answer through this blog. Sara used the Kiehls Ultra Facial Moisturizer and loved it, so the next day I was off to Saphora ready for my new moisturizer. <br />
<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHQJtosU667SYTFwR88-OhVFrypvOp921QNswYkWsC0jQ3LGiYIZKcQs8rtGO9oPloH_W8OSP5ebteT7uLd7iUmPe1q5_vpjiS10maAydjlgY32R2pQmWxqfHYkdgeS2ZZbkjCZ5DbEDZY/s1600-h/Who-What-Wear.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHQJtosU667SYTFwR88-OhVFrypvOp921QNswYkWsC0jQ3LGiYIZKcQs8rtGO9oPloH_W8OSP5ebteT7uLd7iUmPe1q5_vpjiS10maAydjlgY32R2pQmWxqfHYkdgeS2ZZbkjCZ5DbEDZY/s320/Who-What-Wear.jpg" /></a></div><br />
<br />
<b>Who What Wear</b><br />
<b>http://www.whowhatwear.com/website/home.php</b><br />
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This blog is a widely know and read, as it publicizes celebrity styles, trend watches, and has its very own stylist. I like this blog because it incorporates my love for fashion and lets me see what my favorite actresses are wearing. The blog published the styles of NYC fashion week "What they Wore", where I saw Irina Lazareanu in a perfect sequined Shirtdress. After seeing this, I thought to myself, "I must have that shirtdress", so I kept reading and found that it was 3.1 Phillip Lim ($995). This is a great blog if you adore the clothes because the site also offers places to find clothes resembling the one’s described in their blog. <br />
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<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaXSW_ejrldTAFUqMtcesyG5ENV94fQjHC8w9s1kj47QMCTFMw-BVqj2EJQ2RRImWQY0-un5goWDL9Es4JiMsjifH-plrscecdk1OlspbtOi7yaywBJC6HFcUc4vcJau7ilWc5J69Et6xc/s1600-h/styleandthecity.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaXSW_ejrldTAFUqMtcesyG5ENV94fQjHC8w9s1kj47QMCTFMw-BVqj2EJQ2RRImWQY0-un5goWDL9Es4JiMsjifH-plrscecdk1OlspbtOi7yaywBJC6HFcUc4vcJau7ilWc5J69Et6xc/s200/styleandthecity.jpg" width="133" /></a></div><br />
<b>Style and the City</b><br />
<b>http://www.styleandthecity.com/street-style-paris-fashion-week/</b><br />
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This blog is another look at the real street style. The blogger focuses on style of people on the streets and also the highlights of fashion week. This blog is international and incorporates the style news from Paris, New York and London. I like this blog because it showcases the style from across the world. This aspect has let me realize new ways of dressing and made me want to move to Paris even more then I did before! C'est la vie!<br />
<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwjTrG06ntZYorAmkXCWHoCtY1EILanR_pTg-gdzKcw-PPKLi6xUH2wFP06UpgamsfMWW5gk7S3Boeh8GRFoTaUfAWOMTGx2rhFlNZVQV4qwv8yjlgKYPBaGzPhGbAtAtBl4p_izBZvXJJ/s1600-h/Photo+419.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhwjTrG06ntZYorAmkXCWHoCtY1EILanR_pTg-gdzKcw-PPKLi6xUH2wFP06UpgamsfMWW5gk7S3Boeh8GRFoTaUfAWOMTGx2rhFlNZVQV4qwv8yjlgKYPBaGzPhGbAtAtBl4p_izBZvXJJ/s200/Photo+419.jpg" width="200" /></a></div><br />
<b>Fashion Canvas</b><br />
<b>http://fashion-canvas.blogspot.com/</b><br />
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This blog is like entering an art exhibited. The blogger, Francheska, uses pictures of fashion and editorials throughout her blog. This is more of a statement, without using words. I love that she uses the pictures to express her ideas and emotions. She is located in Spain but travels allot. She blogged about her travels to Bangkok and explained her time there with vintage clothes and plenty of Pai Thai. I like this blog because it inspires me and it is formatted like a personal journal. <br />
<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisbIeg1hYif1myKKEa3ua75yaUQXW__D3IbUIhdZh1i58ok89T8J0NE0Ue0dc_U6r8gxZWeom38s6-tA4ep8LxUBDcYUcsKoA813hsk6YxzZ69aTCumwQlr1bVk4T7OG17GmR0K-SDvsis/s1600-h/FashionPirates.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisbIeg1hYif1myKKEa3ua75yaUQXW__D3IbUIhdZh1i58ok89T8J0NE0Ue0dc_U6r8gxZWeom38s6-tA4ep8LxUBDcYUcsKoA813hsk6YxzZ69aTCumwQlr1bVk4T7OG17GmR0K-SDvsis/s200/FashionPirates.jpg" width="200" /></a></div><br />
<b>Fashion Pirates</b><br />
<b>http://fashionpirates.blogspot.com/</b><br />
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Fashion blogs do not have rules, and Arabella proves that with her personal blog. This 17 year old fashionista enjoys the fashions of old. She loves the vintage styles and incorporates them nicely within her posts. She is an eclectic writer and it is very fun to read her blog. Arabella has inspired me to search in my great grandmother’s jewelry trunk and find pieces to make an outfit. Last week I wore an embellished long gold necklace that was very noticeable and loud. The piece basically shouted "Look at me!"as I walked by people on the street. Normally I would not take the risk with an outrageous accessory, but this blog fueled me to take a chance. Thank you Arabella!<br />
<div class="separator" style="clear: both; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtAUKkca1F1hsF_53eznnFyWwLvhPMUXCOgebTpoCHC9_4TUS9-H6yZvn_Vs2GOPWwIgle_FagasuzkshtlN8OxR26nRHFlUNna035k-imu1lZ4ivoApRkvNtH543W6vN1nk2LfnBpLsnV/s1600-h/prcouture.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhtAUKkca1F1hsF_53eznnFyWwLvhPMUXCOgebTpoCHC9_4TUS9-H6yZvn_Vs2GOPWwIgle_FagasuzkshtlN8OxR26nRHFlUNna035k-imu1lZ4ivoApRkvNtH543W6vN1nk2LfnBpLsnV/s200/prcouture.jpg" width="146" /></a></div><br />
<b>PR Couture</b><br />
<b>http://www.prcouture.com/</b><br />
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This is not just a fashion blog. It is the Mecca of fashion and public relations. PR Couture is a website devoted to the bloggers that are within the fashion and public relations world. It showcases many different bloggers and has a wide variety of information for people within the industry. Today I found strategies on how designers use PR in their business and how blogging is an essential part of marketing for a brand. The blog is a great place to find ideas and answer tough questions.<br />
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These blogs are some of my favorites to indulge in. They are a great way to keep up with the fashion industry and showcase new styles. I feel that blogs are a place to portray yourself to the world and these fashion bloggers inspire people to do the same. I encourage all of you to look at the blogs and see what they inspire in you. Today, I contemplated buying some chucky platform boots after reading Fashion Toast. I looked on SeeWhatWear to see if they were something the celebs were wearing and found that Chloe Sevigny rocked these boots on a regular basis. Lastly, I looked at I am Fashion, and they said “They are mighty tall, and I walked around them for a while thinking that I should probably return them because they're so tall. Except they're so awesome so I'm not going to return them.” So, because of the blogs I tried a new interesting boot outside my style comfort level, found information about the boots like who is wearing them and how they feel, and now they are some platform boots in a little cardboard box on the way to my apartment. Thanks bloggers!Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com1tag:blogger.com,1999:blog-7851011520553424960.post-6672819867404183982010-02-28T19:23:00.000-06:002010-02-28T19:23:12.698-06:00Podcasting- The Tips I have Learned<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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</div><div class="separator" style="clear: both; text-align: center;"></div><div class="MsoNormal">This week we learned about the wonderful world of podcasting. I never really understood what podcasting was until about a year ago. To be honest, I thought it was having a video or the visual content of a radio show. This is completely wrong. Podcasting is like a radio show but anyone can do it. We played around with the software to create podcasts and my class and I were surprised how much work went into this. There are many tools and techniques for editing the podcast and making it sound professional. Some classmates and I rented the microphone and recorder to play with how to start a podcast. It was interesting how we felt comfortable messing up our words because we knew we could edit them out. We also talked in a normal speaking volume but also knew that we could adjust our volume with the click of a button. I wanted to learn some tips of the trade before our group did our first podcast. Here are some tips for doing a great podcast:</div><ol start="1" style="margin-top: 0in;" type="1"><li class="MsoNormal"><b>Get a good Microphone: </b>This can make all the difference from a good podcast to a great one. Kevin Yank, a highly respected technical author says, “Good podcasting microphones are <b><span style="font-family: "Calibri","sans-serif";">directional</span></b>, which is to say they capture sound from directly in front of them, and not the various hums and echoes in the rest of the room. A <i><span style="font-family: "Calibri","sans-serif";">really</span></i> good microphone can make your voice sound more pleasing than it does in real life!”</li>
<li class="MsoNormal"><b>Pick a good space, Quiet room:</b> This is essential to the recording of a podcast because background noise is hard to cut out on podcasting software. Blank walls, big windows, large tabletops, and hardwood floors all create echoes that can completely ruin that “up close and personal” sound you’re going for. Look for places with thick carpets, drawn curtains, and soft furniture, as they are all excellent echo absorbers.</li>
<li class="MsoNormal"><b>Prepare, but do not read your script: </b>Make sure you are prepared but when you are recording, act as if it is a conversation. Your audience does not want to hear a boring monotone interview or broadcast. Make it fun!</li>
<li class="MsoNormal"><b>Keep it simple: </b>I thought of this tip because when I listen to podcasts I do not want to be overwhelmed with too many sounds and jingles. This takes away from the content of your podcast and is distracting to the listener.</li>
</ol><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiEP6gOkk60GRN4OrHQEQXvpicvWO6MDcVsUmVShSlUMBsts30Y0K2CmXi3_d87OZk-ywHmKqQZpDFxWwgxjZja-yPvnznSgQVDuFXrh3nviZUmQrS5apSAOLjRiivLh7GiFX9YN3CkUmd6/s1600-h/podcaster_full.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></div><div class="MsoNormal" style="margin-left: 0.5in;"><br />
</div><div class="MsoNormal" style="margin-left: 0.5in;">I am excited to make my first podcast this week with my peers <a href="http://allyhugg.blogspot.com/">Ally Hugg</a> and <a href="http://socialmediamadness.blogspot.com/">Courtney Medford</a>. Hopefully following these tips can help us on our way to becoming professional podcasters. </div><div class="MsoNormal" style="margin-left: 0.25in;"><br />
</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-7151246797059896272010-02-21T18:16:00.001-06:002010-02-21T18:43:00.663-06:00Phishy Business<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><title>Reimagining Internet Studies: A Web Ecology Perspective</title><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ0ZKhVRrR_G8_DLVB3UsCo0WNCssiGybTZIcteMeuojfO1BF-ZxVdH1dOPIr7lHQjrVK0Y8Z07frTgVJhadM43wKVdRT5f0ablS9ZB0QONYJM6d_aqJGSOclZ2RfO49rvClnlQun8u1CC/s1600-h/twitter-down-260.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQ0ZKhVRrR_G8_DLVB3UsCo0WNCssiGybTZIcteMeuojfO1BF-ZxVdH1dOPIr7lHQjrVK0Y8Z07frTgVJhadM43wKVdRT5f0ablS9ZB0QONYJM6d_aqJGSOclZ2RfO49rvClnlQun8u1CC/s320/twitter-down-260.jpg" width="320" /></a></div><div class="MsoNormal"><span style="font-size: 12pt; line-height: 115%;">As my classmates and I become more familiar with social media, and our own blog and Twitter accounts, there is more information we must know to protect our online accounts. Phishing has been a frequent way to get into personal accounts of Twitter, Facebook, and Myspace. Phishing is defined as "the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication." Phishing works by sending out emails or messages to grab people’s attention. The messages are usually something you would see from a friend like “Hey someone told me this about you”. The scammers do this to catch your eye and draw you in. If you fall for the scam reset your password immediately. If you have trouble logging in after resetting your password, contact the support team of your site. <o:p></o:p></span></div><div class="MsoNormal"><span style="font-size: 12pt; line-height: 115%;">This week, the website Mashable reported that there was a Twitter phishing attack spreading through the system. This attack comes in a form of a direct message and has been spreading rapidly. The message will show up with a casual “lol, is this you” which links to the site “bzpharma”. If you click this link, spammers have hold of your account and will send the direct mail to all of your friends and the cycle will continue. <o:p></o:p></span></div><div class="MsoNormal"><span style="font-size: 12pt; line-height: 115%;">The famous CNN news anchor, Rick Sanchez was voted once of the most popular bloggers on Twitter, with nearly 40,000 followers and ranking 20<sup>th</sup> on Twitterholic list. Sanchez was also a victim of a phishing scam in the beginning of January. The scammer tweeted on behalf of Sanchez “I am high on crack right now might not be coming into work today". </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifzW7MEKyNKPTumuCzQ717mJPo5-PV_yEVT3uo8fAihb3JrwycwLILc48Dr83l8Jm_a19qBbvGxDkCcoOtWaSwoHQqX2zg5NnCaCeCbVs_L9VGCaZaHUP2dL4C2FPRL2T1iELz920HcYTt/s1600-h/sanchez_610x313.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="205" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifzW7MEKyNKPTumuCzQ717mJPo5-PV_yEVT3uo8fAihb3JrwycwLILc48Dr83l8Jm_a19qBbvGxDkCcoOtWaSwoHQqX2zg5NnCaCeCbVs_L9VGCaZaHUP2dL4C2FPRL2T1iELz920HcYTt/s400/sanchez_610x313.jpg" width="400" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span style="font-size: 12pt; line-height: 115%;">Though this may be humorous to some, Sanchez was not amused. The tweet did not last lost and Sanchez announced the invasion of his Twitter account. <o:p></o:p></span></div><div class="MsoNormal"><span style="font-size: 12pt; line-height: 115%;"> Here are some tips to avoid phishing scams:<o:p></o:p></span></div><div class="MsoListParagraphCxSpFirst" style="text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 12pt; line-height: 115%;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span dir="LTR"></span><span style="font-size: 12pt; line-height: 115%;">Watch out for “phishy” emails- This could be an email from someone you have never heard from before, or even a made up company name. They will try to temp you with the illusion that you have won a prize or to claim your winnings. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 12pt; line-height: 115%;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span dir="LTR"></span><span style="font-size: 12pt; line-height: 115%;">Don’t click on links within emails that ask for your personal information- Hopefully we all know not to give out our personal information unless it is a verified and safe site. Do not be fooled by “copy cat” sites. <o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 12pt; line-height: 115%;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span dir="LTR"></span><span style="font-size: 12pt; line-height: 115%;">Protect your computer with spam filters, anti-virus and anti-spyware software, and a firewall, and keep them up to date.<o:p></o:p></span></div><div class="MsoListParagraphCxSpMiddle" style="text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 12pt; line-height: 115%;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span dir="LTR"></span><span style="font-size: 12pt; line-height: 115%;">Know that phishing can also happen by phone- scammers may also call you and pretend to be a company looking for your information, never give out your information over the phone, unless you are 100% positive it is safe.<o:p></o:p></span></div><div class="MsoListParagraphCxSpLast" style="text-indent: -0.25in;"><span style="font-family: Symbol; font-size: 12pt; line-height: 115%;">·<span style="font-family: "Times New Roman"; font-size-adjust: none; font-size: 7pt; font-stretch: normal; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal;"> </span></span><span dir="LTR"></span><span style="font-size: 12pt; line-height: 115%;">Act immediately if you’ve been hooked by a phisher- If you provided account numbers, PINS, or passwords to a phisher, notify the companies with whom you have the accounts right away.<o:p></o:p></span></div><div class="MsoNormal"><span style="font-size: 12pt; line-height: 115%;">Follow these tips and we should all be safe from those nasty phishy scammers. <o:p></o:p></span></div><div class="MsoNormal"><br />
</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-77704401016224118572010-02-21T18:12:00.000-06:002010-02-21T18:12:42.700-06:00Twitter Study<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><title>Reimagining Internet Studies: A Web Ecology Perspective</title><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhybLsjXXm8vBo7gJgFgWG8PEqhL8AKUWCn147xMe-zeczmIco7qSDybM4IL6AXMB48giU9KOHZVSZEghBqpXskrnUv9JuLEQJ7OrSOwL6mE7-XMYG4yy0HdIhyphenhyphen6KCBRdg4ARhpth_xJTrI/s1600-h/shaq.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br />
</a></div><div class="Pa1" style="text-align: justify;"><span style="font-family: "Calibri","sans-serif";">This week I read an interesting study called “Analyzing the Influence on Twitter”. This study was conducted by the Web Ecology Project, based in Boston, Massachusetts. The authors,</span><span class="A5"><span style="font-family: "Calibri","sans-serif"; font-size: 11.5pt;"> </span></span><span class="A3"><span style="font-family: "Calibri","sans-serif"; font-size: 11.5pt;">Alex Leavitt ,Evan Burchard, David Fisher, and Sam Gilbert, focused their research on the influence of the social media website , Twitter. They decided to focus in on a large scale of data to analyze the system and understand the flows of culture and communication online. To go through this study they used a qualitative method and based their data on the content and responses of 12 popular users. These factors, would measure the influence of Twitter. They chose a wide variety of users from “THE_REAL_SHAQ” TO “CNN”. They examined </span></span><span class="A5"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">134,654 tweets, 15,866,629 followers, and 899,773 followees. The research showed that over a 10 day period of time, the 2,143 tweets published, had responses generated by 90,130 other online Twitter users. Their findings came from a number of aspects surrounding Twitter. First they examined the “following” aspect of Twitter. When a user has a large amount of followers they have more of an impact on the Twitter environment. This is a place where the perception is warped between the platform and the user. When the user has a concrete following community they have a successful broadcast system. </span></span></div><div class="Pa1" style="text-align: justify;"><br />
</div><div class="Pa1" style="text-align: justify;"><span class="A5"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">Shaq is one user that has many followers to broadcast to. </span></span></div><div class="Pa1" style="text-align: justify;"><br />
</div><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhybLsjXXm8vBo7gJgFgWG8PEqhL8AKUWCn147xMe-zeczmIco7qSDybM4IL6AXMB48giU9KOHZVSZEghBqpXskrnUv9JuLEQJ7OrSOwL6mE7-XMYG4yy0HdIhyphenhyphen6KCBRdg4ARhpth_xJTrI/s1600-h/shaq.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhybLsjXXm8vBo7gJgFgWG8PEqhL8AKUWCn147xMe-zeczmIco7qSDybM4IL6AXMB48giU9KOHZVSZEghBqpXskrnUv9JuLEQJ7OrSOwL6mE7-XMYG4yy0HdIhyphenhyphen6KCBRdg4ARhpth_xJTrI/s320/shaq.jpg" /></a></div><br />
<div class="Pa1" style="text-align: justify;"><br />
</div><div class="Pa1" style="text-align: justify;"><br />
</div><div class="Pa1" style="text-align: justify;"><span class="A5"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">This following community, is not the same for the ratio for the number of user followers to the number of user followees. Users with low followee and high followers may want to focus on material, to publish information to flow through users. A user with an equal ratio of followers and followees is categorized as a conversationalist, someone who wants to become familiar with their followers to create personal conversation. A user with low follower and high followee is seen as a spammer. The researchers looked at conversations and content, actions and responses, and audience responses as a way of determining the influences. </span></span><span style="color: black; font-family: "Calibri","sans-serif"; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal">Their findings included:<span class="A5"><span style="font-family: "Calibri","sans-serif";"> </span></span><o:p></o:p></div><div class="Pa3" style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span class="A7"><span style="font-family: "Calibri","sans-serif"; font-size: 14pt;">• </span></span><span class="A5"><i><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">mashable </span></i></span><span class="A5"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">is more influential than <i>CNN</i>. </span></span><span style="color: black; font-family: "Calibri","sans-serif"; font-size: 11pt;"><o:p></o:p></span></div><div class="Pa3" style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span class="A7"><span style="font-family: "Calibri","sans-serif"; font-size: 14pt;">• </span></span><span class="A5"><i><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">sockington </span></i></span><span class="A5"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">is more influential than <i>MCHammer</i>, while <i>MCHammer </i>is more influential than three major social media analysts (<i>garyvee</i>, <i>Scobleizer</i>, and <i>chrisbrogan</i>). </span></span><span style="color: black; font-family: "Calibri","sans-serif"; font-size: 11pt;"><o:p></o:p></span></div><div class="Pa3" style="margin-left: 0.25in; text-align: justify; text-indent: -0.25in;"><span class="A7"><span style="font-family: "Calibri","sans-serif"; font-size: 14pt;">• </span></span><span class="A5"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt;">Celebrities with higher follower totals (eg., <i>THE_REAL_SHAQ </i>and <i>ijustine</i>) foster more conversation than provide retweetable content. </span></span><span style="color: black; font-family: "Calibri","sans-serif"; font-size: 11pt;"><o:p></o:p></span></div><div class="MsoNormal"><span class="A7"><span style="font-family: "Calibri","sans-serif"; font-size: 14pt; line-height: 115%;">• </span></span><span class="A5"><span style="font-family: "Calibri","sans-serif";">News outlets, regardless of follower count, influence large amounts of followers to republish their content to other users.</span></span><span class="A5"><span style="font-family: "Calibri","sans-serif";"><o:p></o:p></span></span></div><div class="MsoNormal"><span class="A5"><span style="font-family: "Calibri","sans-serif";">After reading this, I decided to look at my Twitter and apply the theory of the ratios between followee and followers. I am following more people than people are following me. I would be seen as a spammer but I am trying to build my network not be a spammer. Then I looked at Whole Foods and they are following 582,051 and have 1,754,430 followers. </span></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBj8ritkCecdNXZK25Ti6TB0bTAepTqX0mEgafgsVyH2vrV241gIPXzlsxjsoUsic8BKWlygRMerQMqBLhZhWvBZACjf-Jy3UGoLSdFV8HudsvcQOUyFAbfTX065f1eKrtRDsHyrQF-CY1/s1600-h/whole-foods-twitter.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhBj8ritkCecdNXZK25Ti6TB0bTAepTqX0mEgafgsVyH2vrV241gIPXzlsxjsoUsic8BKWlygRMerQMqBLhZhWvBZACjf-Jy3UGoLSdFV8HudsvcQOUyFAbfTX065f1eKrtRDsHyrQF-CY1/s320/whole-foods-twitter.jpg" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal"><span class="A5"><span style="font-family: "Calibri","sans-serif";">Whole Foods tweets are not just about the company or new information. The company is retweeting and personally answering questions of their audience. </span></span></div><div class="MsoNormal"><span class="A5"><span style="font-family: "Calibri","sans-serif";"> I have not seen someone with the equal ratio on my Twitter but I would like to see if the study was right about that example too. For the most part, I do not agree with this study when it comes to the ratios. I am definitely not a spammer and Whole Foods is a conversationalist, not just a publisher. </span></span><o:p></o:p></div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-88981642104194615622010-02-14T18:48:00.000-06:002010-02-14T18:48:18.501-06:00Google Buzz: Another Status Update?<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE5Mde-KBNjKsZZeSQsjfFuBOnRvQ8lYON-fA-HdU4APlVdBwDdKVt0IsjjYtxBmUNBEar4YLVVge0Hj8WPFWYficepsPV3kVkxDnIvAI-cC-keQ6AGb0OLnZ-oFuYeY2Qufh3mSWhKQOk/s1600-h/buzz.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="68" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE5Mde-KBNjKsZZeSQsjfFuBOnRvQ8lYON-fA-HdU4APlVdBwDdKVt0IsjjYtxBmUNBEar4YLVVge0Hj8WPFWYficepsPV3kVkxDnIvAI-cC-keQ6AGb0OLnZ-oFuYeY2Qufh3mSWhKQOk/s200/buzz.jpg" width="200" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">Another new innovation has been born from the Google Family, Google Buzz. On Tuesday morning I woke up and checked my Gmail. Suddenly I was surprised with the alert of a Buzz. I began to play with it and found out it was a little like Facebook or Twitter where you can update your followers on what you are doing. Honestly I do not think we need another one of these social media sites, but I have trusted Google in the past so I too “Buzzed”. I wanted to know more information about it so I began to do research. I read an article from Telegraph Media Group online called “Google Buzz: social networking for the antisocial”. The author Shane Richmond, explained that the buzz maybe trying to be “Google’s Facebook/Twitter killer”. He believes this is not the death to the social media sites as Google may have been trying to do. Richmond finds that Google buzz is easy to use but boring to view if there is no buzz. You must have a Gmail account to have followers from other Gmail accounts. If you have only 11 other friends with Gmail accounts (As I personally do), then there will be very little buzz. This is what I was presented with when I began to play with buzz. I had one friend create a status about Google Buzz and how it was just another thing to confuse them within online world. Though this new creation could develop, many people are not finding a use for it. I do not see anything about it that seems better than the other social networking sites. I could see it being a little more personable with your email group but I do not find it as informative or exciting as Twitter. I did find some pointers to the application which let me understand Google's reasons for creating Buzz. </div><div class="MsoNormal">Here is a list of components to Google Buzz:</div><ul type="disc"><li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Auto-following: Buzz allows users can auto-follow the people you email and chat with the most<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Rich, fast sharing experience: Buzz uses <a href="http://www.crunchbase.com/product/gmail" title="Gmail"><span style="color: blue;">Gmail</span></a> UI and keyboard shortcuts easing the transition for some users. Buzz also focuses on sharing media (video, images, etc)<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Public and private sharing: Buzz includes both public and private sharing. Some things Google can index, but also private messages<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Inbox integration: Buzz integrates with a users inbox to keep it the center for communication<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Noise Filters: Buzz filters noise to keep users from being flooded with too much information<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Public things are published to a user’s followers and <a href="http://www.crunchbase.com/product/google-profiles" title="Google Profile"><span style="color: blue;">Google Profile</span></a><o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Buzz objects are conversations and appear in a user’s inbox<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Comments on Buzz objects arrive in real-time<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Auto complete @ replies<o:p></o:p></span></li>
<li class="MsoNormal" style="line-height: normal;"><span style="font-size: 12pt;">Recommended Buzz – suggests friends of friends and others as people to follow, and tells the user why they were suggested<o:p></o:p></span></li>
</ul><div class="MsoNormal">The reason I love my Gmail account is because it is simple and it doesn’t stress me out like some of the social media sites can tend to do. I guess I will have to get used to the Google Buzz and welcome it into my little Gmail space. Hopefully by next week, my followers and I can “buzz” about something interesting to help me warm up to the fact that I now have social media in my email. <o:p></o:p></div><div class="MsoNormal"><br />
</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-64023726630320446842010-02-14T17:45:00.000-06:002010-02-14T17:45:06.851-06:00Citizen Marketers : The Four Fs<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpVvlO6Org2HiQYrZKFUlTCDLg5HTeIbDxWKOS2utSY95YBlmbSUwv6ocCYVScgCOsFOT30Ef9dGMa-mEknmKsStwMN7NL_CCDuCtEIMFbBr5DwNSvHc10m_34yXZlJYS6pvvVKrFdTenB/s1600-h/i5sjts.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpVvlO6Org2HiQYrZKFUlTCDLg5HTeIbDxWKOS2utSY95YBlmbSUwv6ocCYVScgCOsFOT30Ef9dGMa-mEknmKsStwMN7NL_CCDuCtEIMFbBr5DwNSvHc10m_34yXZlJYS6pvvVKrFdTenB/s200/i5sjts.jpg" width="200" /></a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">After indulging in the first chapter of “Citizen Marketers”, I reflected on how much of an impact we as people make on society and corporations alike. The chapter focused on how we can influence society more so than advertising agencies and marketing companies. We have the power of speech and how we use that is up to us. We are able to market on behalf of whatever we want and show our dislike or passion for it. There are four types of citizen marketers, which are categorized by the four F’s: Filters, Fanatics, Facilitators, and Firecrackers. We as bloggers and citizens can choose to be anyone of these, now it’s time to see which one fits us best.</div><div class="MsoNormal"><b>The Filters</b>: Filters are people who usually produce journalistic work about specific companies, brands and work this information into a blogs or podcasts. These can be in forms of ranting or raving about the item or company and at the same time trying to create a controversy or confrontation. These blogs can be dedicated to specific companies, as Mike Kaltschnee did with his “HackingNetflix” Blog. Kaltschnee will compose points that comment on the Netflix marketing practices and will often describe challenges of their business model. This is not to bash the company but to elaborate on his feelings and opinions toward Netflix. Along with the criticism, he will highlight new movies that are available through the site. </div><div class="MsoNormal"><b>The Fanatics:</b> These are the people who are believers in the product, brand, company or person. These people love to analyze their passion and produce it for people to comment and read. They are here to criticize but also to bring hope to their cause. When I think of a fanatic, I picture the millions of Twilight websites or blogs devoted to the series. Though these sites reflect the personal fanatic traits they have helped market for the book, movies, and merchandise. There is even a blog outlet just for the twilight bloggers. </div><div class="MsoNormal"><b>The Facilitators:</b> “the community creators”. These kinds of marketers create online communities for product information and support so the public can gain knowledge and ask questions. This can be seen in the iphone world. There are many sites where people have their questions asks through other users or facts on the online community site. Facilitators can also make fan sites to connect with other fans, or have a site dedicated to a specific brand. My cousin belongs to a site like the one discussed in the book, for MINI COOPER owners. This site contains information on the car, new innovations, and news forums. It contains anything you could possibly ask for if you lived in a community of mini cooper owners. </div><div class="MsoNormal"> <b>The Firecrackers:</b> These marketers are categorized as the one hit wonders. They can publish something that can catch on quick and create a lot of buzz. This can promote anything and many marketing companies try to do this for attention when coming out with a new product. This may stick in people’s heads and be remembered enough to be used in other ways. I remember seeing a video last year of the dancing wedding procession. This YouTube video went wild after it was released and many people down loaded the song playing the background, “Forever “by Chris Brown. The video was even copied on the popular and hilarious show, “The Office”. </div><div class="MsoNormal"> <a href="http://www.youtube.com/watch?v=4-94JhLEiN0">JK Wedding Entrance </a></div><div class="MsoNormal"><a href="http://www.youtube.com/watch?v=fX7iwwB9zQ4">"The Office" Wedding Dance</a></div><div class="MsoNormal"><br />
</div><div class="MsoNormal">This just goes to show how easy it is to be a citizen marketer as our technology becomes more and more advanced. As we become more comfortable using our abilities and opinions to share with others we will find that our voice is heard by millions. Well I am off to do my own firecracker marketing in a form of a dance video; my goal is to be a guest on Ellen Degeneras Show. Wish me luck!</div><div class="MsoNormal"><br />
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</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com2tag:blogger.com,1999:blog-7851011520553424960.post-60713182649390341152010-02-07T17:40:00.000-06:002010-02-07T17:40:50.083-06:00Passion for Fashion PR<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhww09k5xTf6yexIS10FOzh6wZrZ_YPQSvHpmb5FmJpjPdskWhkKl_5Gp73812gC8AwwbvIghC195Qb6nLAcQQkG1zwkLKWEdN_8bwYhfYb3Eg9BdOTytAS0p-8nABARd8mtr0Q5eu2RTq5/s1600-h/GLANCE+Cue+4+PR+Couture.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhww09k5xTf6yexIS10FOzh6wZrZ_YPQSvHpmb5FmJpjPdskWhkKl_5Gp73812gC8AwwbvIghC195Qb6nLAcQQkG1zwkLKWEdN_8bwYhfYb3Eg9BdOTytAS0p-8nABARd8mtr0Q5eu2RTq5/s320/GLANCE+Cue+4+PR+Couture.jpg" /></a></div><div class="MsoNormal">Since I can remember I have always been interested in the fashion world and how it works. When I was little I thought I could own my own clothing line and buy out the other competing lines of Gucci and Prada. This dream came to an end once I figured out I did not have the talent for sewing or designing clothes so I began to turn my interest to public relations for my next career move. Though I am majoring in communications with specializations in PR and marketing, I feel I can still include my passion for fashion. Last week, my teacher introduced me to <a href="http://chiq.com/">CHIQ.com</a>, a creative fashion and accessory interactive website. Through this website, I became interested in how PR works for fashion. I researched this question and found a great website that answered all my questions and gave me insight into what my future might bring. </div><div class="MsoNormal"><a href="http://www.prcouture.com/">PR Couture</a> is a Fashion PR website that posts blogs from PR professionals and people within the fashion industry. These blog posts are featured on the website to help others within the same field. The website provides a vast amount of information from new fashion PR jobs and internship opportunities to tips about new ways to use twitter for the company you work for. There was one post I read today, “Should Fashion Brands Hire For Social Media Marketing”. This educated me on how brands hire agencies and consultants instead of using in house PR people depending on the size of the company.</div><div class="MsoNormal">I looked around the website for hours to find more tips I could use. I found another helpful post about “Marie Claire’s Twitter Strategy and Fashion PR Pitch Tips”. This post included an interview with Marie Claire’s Senior Web Editor Ashley Parrish and Web Associate Diana Vilibert, as they explained their success with Twitter. They explained that their tactics for this social media outlet is to provide information but also engage in conversation. They made the point of stating:</div><div class="MsoNormal">“Aside from being informative and interesting, Twitter is not the place to go to talk AT your readers, so it’s equally important to start and join conversations, to answer questions, and to retweet our followers when they post something interesting or relevant”.</div><div class="MsoNormal">They were surprised that Twitter could cause such a buzz but they used it to their advantage and now they have made their company successful in the social media world. </div><div class="MsoNormal">The website <a href="http://www.prcouture.com/">PR Couture</a> is a great place to find these blog posts and learn about the world of Fashion PR. I have already become a member of this site and maybe someday I will post my tactic for using the next social media tool. I encourage everyone to research sites like this because they are very interesting and they provide tips of the trade. </div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0tag:blogger.com,1999:blog-7851011520553424960.post-36993971412000798312010-02-07T16:35:00.002-06:002010-02-07T16:37:31.336-06:00Google Wave : Exploring the New Innovation of Google<meta content="text/html; charset=utf-8" http-equiv="Content-Type"></meta><meta content="Word.Document" name="ProgId"></meta><meta content="Microsoft Word 12" name="Generator"></meta><meta content="Microsoft Word 12" name="Originator"></meta><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml" rel="File-List"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx" rel="themeData"></link><link href="file:///C:%5CDOCUME%7E1%5Csrobert%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml" rel="colorSchemeMapping"></link><style>
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</style>This week in my class of, “Social Media for Public Relations”, we learned about the remarkable innovation that arrived to the Google family, Google Wave. When I was invited to Google Wave, I thought that it would be simple, just like my reliable Gmail account, my Google calendar, or even my Google alerts, but I was very much mistaken. Google Wave is a very confusing program but it is something that can change the way the web works when it comes to social media and communication. I learned the components of Google Wave through reading, “Google Wave An Experimental Ride” by Serdar Yegulalp of Information Week. Yegulalp explained that Google Wave is an experimental collaboration system that combines what we all use on the web every day.<br />
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Google Wave is a way to simplify our lives into one program for many different functional web applications. The system includes an email factor which is organized differently than a Gmail account or any other email website. Instead of just emails, Google Wave allows conversations like chatting which are call threads. These discussion threads are ways to communicate with people who are sharing their interests like a chat room or in a way like Twitter. These threads can also become a part of discussion boards with other Google Wave accounts. I found this to be very confusing because when Corinne pressed the play back button we saw many other messages and threads from people she never knew before. I like this aspect because you can share the information with the world, or in this case with other Google wave users. Another aspect of this interesting program is the use of Wiki. I think this could work well for a class project or class discussion but I feel it is a breach of trust for other users if their posts are changed or edited. If we used this for class, I feel it would help with communicating when we are not in class. This also applies to the instant messaging aspect. Instant messaging is just another way of communicating to other users of Google wave but is seen as a venue for “real time discussion”, as Yegulalp states. Each discussion is logged and you can comment on previous posts as you wish, which acts as an organization tool.<br />
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I think that Google Wave is a great addition to the Google team. The application is a bit confusing and tricky to figure out but 6 years ago our emails might have been just as confusing. With more practice I feel like Google Wave could make my communication on the web simple and effective. The more advances in technology the more ways we can communicate with one another on a greater scale.<br />
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</div>Sara Robertshttp://www.blogger.com/profile/14307092855326054035noreply@blogger.com0