Through this class of Social Media for PR, we have learned the success Twitter can have on companies, businesses, and individual people. The Tweets can heighten your presence in the professional world and give you a leg up on the competition. This is not always the case if you do not know the Twitter etiquette.
The new Bravo series, Kell on Earth, takes the audience into the world of the renowned PR professional, Kelly Cutrone. It portrays the cutthroat world of public relations in the fashion industry and the life of the powerhouse, Kelly in action. Her employees undergo countless tasks, long hours, thousands of emails, and ignorant interns. She makes it a priority to let her people know, “if you have to cry, go outside.” Kelly has her bar set high for her employees and her company, People’s Revolution. Two episodes ago, Kelly had to fire two of her employees because of their unprofessional behavior and poor performance. The unacceptable behavior included: being associated with people who were consuming alcohol at a business party, not keeping up with the tasks at hand, and having too many spelling mistakes. This week, Kelly left for London’s Fashion week, while her assistant Andrew went searching for a new employee. Andrew thought he found the perfect fit in a young woman named Virginia. She was qualified in every area and Andrew offered her the job on the spot.
Once she exited the building the story became very interesting. The newly hired Virginia, loved her social media outlet Twitter and she decided to Tweet about the time leading up to the interview, the interview itself, and her happiness about her new job. She tweeted about how she had the job in the bag and how she rocked the interview, who was at the office, who interviewed her, and even how she would celebrate the new jobs by having drinks with her friends. Please watch the irresponsible behavior of the new hire.
As you can see from the video, Kelly’s company is very private and did not approve of this behavior. She was hired and fired within an hour. After watching this train wreak occur, I began to wonder about how many people Tweet or broadcast content like this on their Twitter. First of all it looks very unprofessional and immature and it also reflects bad on the company. My advice, DO NOT TWEET ABOUT YOUR JOB, unless you know what the rules and guidelines are in the company. Twitter can help you and hurt you, and in this situation, Virginia lost a great job because of a couple Tweets. So be careful my fellow Twitter fans!
I agree with their decision to not hire that girl. You can't tweet about company business, that's private. I would never hire someone into my company who couldn't keep the companies business within the company. They were right. They have lots of high profile people in and out of their building. If that girl were to tweet about those people, she would be breaching their privacy. I'm not famous by any means and I would hate for the world to know where I was and what I was doing if I wasn't sharing that information freely. She should have known better. They shouldn't have hired her either way, apparently she doesn't have enough common sense.
ReplyDeleteOk, I decided to watch this show on either Sunday or Monday night because I was curious about all of the hype. While I think that tweeting about getting a job obviously isn't inappropriate in itself, it is just that this company does not approve of exposure of the company's business. This is fair, but maybe it still makes me mad because I feel that Kelly is absolutely ridiculous. After the show, I was infuriated by her behavior and I do not respect her. I feel that she takes advantage of others because she is in a high position of authority, which is not the sign of good leadership. She may be one heck of a PR specialists, but I cannot respect someone who is completely insensitive and uses her well-known name to walk all over everyone else. I do not, under any circumstances believe that it is necessary to instill fear into your employees..who would want to work like that? Again, maybe that is just life and you have to deal with bad bosses. But I can guarantee that if her attitude adjusted she would have even more success than she already does.
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