Sunday, April 11, 2010

"Everyone Is a Publisher; Everyone Is a Broadcaster" -The Evolution of Blogging

This week I read a chapter out of the innovative book, Citizen Marketers. This chapter, titled "Everyone Is a Publisher; Everyone Is a Broadcaster", focused on how everyone is able to become a part of the big picture. Everyone can publish their ideas, opinions, and rants to numerous outlets and audiences will consume their message. I found this chapter interesting because the authors traveled back in time to reveal how "blogs" have been around for thousands of years. An example of this is the Roman "Acta Diurna", Daily Acts. Over 2,100 years ago the Romans would publish these works through stone or the spoken word. These daily acts, described various miracles, sacrifices, funerals, and adventures of the Roman citizens. This is exactly what we do in our blogs. Though it is 2010 and we are working with html instead of stone, we are still using the same concept of publishing our work.

Throughout history, our publishing techniques have been very different.  Though we are not published the same way as the Romans, the ideas of being heard and expressing our ideas, are the same. Our innovations in technology are always on the wave of change. Everyday something new is on the web for people to use to broadcast themselves. The sense of blogging arose from emerging social media and the thought of two way communication instead of one way publishing models. The start of blogs came from online journals. The "very first blogger" was a student named Justin Hall. Hall would journal about his personal observations on relationships, jobs, and family. His "journal" contained 4,800 posts and lead the way as an individual publisher. Hall was also the creator of LiveJournal, a host of over 10 million journal accounts. These journal entries soon turned into the new idea of blogs.

Blogs arose around the year 1999 with the launch of Blogger. Blogger was purchased by Google and the creations of blogs began to take shape. Ben and Mena Trott released the Movable Type 1.0 from their San Francisco apartment. Movable Type is now the home to millions of bloggers. Now there are millions of blog outlets and they are being used every day. Social media has been over looked in the past but now it is an essential component of a company. Big companies such as General Motors, Southwest Airlines, blog on a regular basis and encourage two way communication with their customers. This is a way to manage their customer feedback system and make sure they are on the right track.

This chapter delved into the insights about blogs, podcasts, RSS feeds and more. The section on blogs was very enlightening as it provided me with the history of blogs and allowed me to understand how far personal publishing has come in the last ten years.  I can only imagine what we will see in 2020.

1 comment:

  1. It wouldn't surprise me if the future of blogging in 2020 consisted of not only much more video entities, but also the intertwined the use of websites becoming three dimensional and as Corrine pointed out in class even more user owned through the use of services like google sidebar. In this way, I think that the future of blogging will evolve from the use of individuals broadcasting their thoughts to entire communities communicating through the use of more artistic expressions. In this way, companies will no longer really own websites but people will own the entire space of the internet transforming these flat, linear spaces that we now navigate into a flourish of light, color, and sound. My feeling is that this transformation would make accessing the internet and web logs much more of an experience rather than a chore.